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An incredible offer.
All-natural, hand-crafted skincare that will astonish you.
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Go to: https://earthensilk.com/product/sample-box/

The final few days of Bernie and her healthy skin journey. We shall mount the beginning and ending pictures soon.
Please join us in thanking Bernice for being such a fantastic member of the Earthen Silkers community..

Astonishing Video

Dove Real Beauty Sketches | You’re more beautiful than you think (3mins) In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the s...

Shift Your Perspective

To make your communications more effective shift your thinking from “what information do I need to convey to what questions do I want my audience to ask.
-Drayton Bird Copywriting Genius

Yesterday we talked about the power of the word:

YOU

This is the refinement of that rule. It goes beyond "thinking" like your client. It is not only thinking like your client, it is about trying to shape how your client thinks.

It is a subtle distinction to be sure, let's unpack this a bit.

Curiosity is the cornerstone of interest.

Once we get a client's attention, then we need to make them interested in our actual offer. But, we want to help guide them into asking the questions that best highlight the strength of our offer.

This part of your copy is written in anticipation of any objections or concerns you think your prospect might have.

Your job is to answer them in a way that leads the potential client further down the engagement path.

Geddes's Secret Formula Booster for the Final Rule of Copywriting

Write your copy in a logical progression and TELL the people what they should be doing next, for example:

Copywriting will increase your leads and revenue. Learn the first step you must take below.
Now you know the first step read on to discover the secret second step that increases response by 10%.
Reply to this email with "Help Me" in the subject line to get your personal copy of "the Pharoh's Secret to Riches Beyond the Dreams of Avarice.

You get the idea.

We enhance your copy/content with 20+ years of blood, sweat, and experience.

Contact me when you are committed to increasing your leads, sales, and revenue

[email protected]
902.521.0441

The Ostrich Conundrum