Disi Great

This Whatsapp sale campaign I published this evening started with a very cheap CPM.

If you're selling a physical product online, which approach would you choose?

A. When people click the "Order Now" button in the hero section, take them to a pricing table first before they get to the order form.

OR

B. When they click the "Order Now" button, take them directly to the order form so they can place their order immediately.

Personally, I think taking option A is best when you want people to buy more than one pack of your product. you can highlight the benefits of getting that particular package in your pricing table.

Which option do you think works better, especially in the Nigerian market? 🤔

check out this sales page I built for an e-commerce business. link in the comment section.

After you get a winning Ad creative with a low CPC and high CTR, the next thing is to pay attention to your landing page views and whether people are actually buying after visiting your page.

If you’re sending a lot of traffic to your sales page but you’re not getting sales, don’t just blame Facebook ads immediately.

Check these things:

• Is your offer strong enough?
• Does your landing page headline and sub headline grab attention instantly?
• Is your page easy to understand?
• Are your testimonials convincing enough?

And please, stop using random screenshot testimonials that don’t speak to your audience’s real problems.

Your landing page should remove doubts, build trust, and make people feel confident enough to order.

Sometimes a small change on your page can double your conversion without increasing your ad spend.

Good morning

You’re Not Tired of Facebook Ads, You’re Tired of Wasting Money.

Let’s be honest.

You run one campaign, cross your fingers and expect miracles.

No testing.
No research.
No understanding of what actually makes people click and buy.

Here’s what changed the game for me (and my clients):

Instead of gambling on one ad, I started testing the right way.

I create:
2–3 different image creatives
1 video with 3 different thumbnails

Then I use the SAME ad copy across all of them.

Why ?

Because I want to identify the creatives that are really working.

I let them run until each spends around ₦1k–₦3k.

Then I focus on just TWO key metrics:
👉 CPC (Are people clicking cheap)
👉 CTR (Are people even interested)

This tells me immediately if my creative is doing its job or just burning money.

Simple. No guesswork.

This is just STEP 1 to get a winning campaign.

In my next post, I’ll show you what to do AFTER you find a winning creative.

I can help you set up a winning campaign that generates sales, Audit your Active Facebook Ads to get better results and build a simple funnel for your digital/physical product.

Good morning

YOUR ADS ARE NOT THE PROBLEM…

If your CTR is high and your CPC is low, your ads are doing EXACTLY what they should do. Grabbing attention and getting clicks.

But here’s the truth most people ignore…

NO SALES = A BROKEN SYSTEM

It usually comes down to 2 things:
👉 Your offer is not strong enough to convince people to buy
👉 Your landing page is not converting visitors into customers

You can have the best ad in the world, but if what happens AFTER the click is weak, you’ll keep losing money.

Fix the backend, and your results will change.

I can help you build your landing page and a high converting landing page.

send a DM to wa.me/+2348036980257

The joy of getting a very high CTR and low CPC after doing a lot of work on the Ad creative for my client is overwhelming 😁😁

ongoing landing page project.

I love that my client is satisfied with my work.

I learned this the hard way…

I once ran ads for a client, and the numbers were telling me everything I needed to know. The Facebook Ads metrics were literally screaming:

👉 This ad will convert… just give it time. But I was so focused on the few people that showed interest in the product.

I didn’t understand what I was seeing.

I didn’t read the signals.

And we lost what could have been a winning campaign.

That mistake? It costs money, time, and results.

Fast forward to now, I see things differently.
I understand how to read Facebook ads metrics better:

✔️ When to scale
✔️ When to give the campaign time
✔️ When to kill an ad
✔️ And when you're sitting on a winning campaign just by studying key Ads metrics.

In 2026, you can’t afford to guess with your ads.

I recently reviewed the metrics from an old Facebook campaign I ran for a shoe business. We turned it off early because there were no immediate sales. But when I went back and studied the metrics closely, the signals were all there, the campaign had real potential. The audience was engaging, the cost per click was low, the algorithm was still learning and the CTR was good but I didn't pay close attention to these metrics.
Thank God for continuous learning, I now know better.