Salt Creative

Bringing the soul of Arabia to London, and the warmth of true Middle Eastern hospitality to the heart of Marylebone.

A brand thoughtfully conceived and meticulously built, rooted in culinary heritage, shaped by culture, and elevated through intentional design. Every detail, from visual identity to guest experience, reflects a deep respect for tradition, diversity, and natural beauty.

More than a restaurant, this is a brand narrative - carefully developed, purpose-led, and brought to life with authenticity and proud conviction.

Rooted in Riyadh’s rich cultural heritage, Hayla is a brand shaped through thoughtful development, strong values, and a deep respect for tradition.

Built on authenticity and ethics, it reflects the essence of Saudi identity through the language of cultural food, honouring flavours and stories passed down through generations.

Salt Creative was appointed by the Ministry of Transportation and Telecommunications to undertake the visual communications and environmental design scope for the 10th edition of the renowned Bahrain International Airshow. As part of the overall project, we were entrusted with developing the visual identity of the "Celebrating 10 Years" master logotype which would accompany all visual communications.

Our team was responsible for designing a visual communications strategy that would seamlessly integrate and enhance the overall experience of the airshow, while also aligning with its core values. We worked closely with the Ministry to understand their unique vision and requirements, and then used our expertise and creativity to develop a comprehensive visual system that accurately reflected their vision.

Moreover, our team also undertook the task of environmental design, which involved creating a visually engaging and informative experience for the shows attendees. We designed various elements such as way-finding and directional signage, branded displays, and event credential assets.

After twelve great years, we decided it was time for a change. We are thrilled to introduce our refreshed visual design system for Salt Creative.

Our refreshed design system is a bold departure from our previous identity, which is a reflection of our commitment to innovation and creativity. It represents our vision for the future and embodies our values; to craft meaningful brands through purpose-driven design.

Welcome to our new era.