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22/05/2026

If you know Samuil Petkov, you know the look that takes over his face the second someone mentions advertising. The look of pure, unfiltered passion.

What makes him rare is that he is not gatekeeping it, but quite the opposite. He lives to find the ones with that same spark and give it fuel.

So without surprise, but with great honor, he is once again invited as a lecturer at the Roger Hatchuel Student Academy, part of the prestigious Cannes Lions School Campus.

To everyone attending - come with your spark and be ready for it to grow into a massive fire.

07/05/2026

For years, our new PR manager Iveta Tomeva was on the other side of the table as a business journalist who agencies pitched stories to. Then she decided she'd rather be in the room where it all happens and, logically, she joined us. She knows exactly what makes the news and how to land a pitch, and we have the full intent to use that. Welcome to the team, Iva ❤️

23/04/2026

Second time’s not luck. It’s a rerun with higher standards. 👀

Our Creative & Strategy Director Bobby Petrov is invited once again to be part of the jury of the 🐟 Kyiv International Advertising Festival.

This year he’ll be judging Digital & Mobile, Social & Influencer, AI, Media, and Craft. As the profound digital mindfreak he is, we can tell you that he couldn`t be happier with it.
We’re proud (and only slightly jealous) he gets a front-row seat to the ideas that raise the bar.

Go secure your third time, Bobbert ❤️

08/04/2026

A while back we won a challenging pitch for the leader in the milk category - Vereya, and their new positioning on the market.

We leaned into a simple truth that real pride doesn’t come from outside. It starts within, right in the gut. And what comes from within deserves to be nourished with the best of what Bulgaria produces.
Huge thanks to the client`s team for the trust and the decisiveness from day one.

Shoutout to MatchPoint Productions for world-class production and total ownership throughout the process.

And big love for our team who put heart, craft, and sleepless energy into the project. You truly make us proud from within.

03/04/2026

Dessislava Arnaudova is our new Event Manager, and honestly, she was always going to end up here.

Driven by variety (and occasionally by a bit of chaos), she still genuinely wonders if she’ll ever get tired of parties. Spoiler: she won’t.
Somewhere between the travel, the good wine, and the sea, Lepa Brena once bought her a drink. Call it the art of being in the right place at exactly the right time.

And yes, she once rode a bicycle. In Greece! Down a ski slope!!!
Broke her arm. Still went back.
That’s the level of commitment you’re getting.
Send us your brief and see for yourself.

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