Four Plus

We’ve had the pleasure of working on the Generation Snack project, which is a perfect example of how package design can create an unforgettable experience. When bold visuals, smart structure, and strategic branding come together, the packaging becomes part of the story.

👉For this chips brand, aimed at Gen Z, the packaging needed to stand out.

But how do you market a product with three different flavours to a generation with an 8-second attention span? With a design that instantly grabs the eye.

We decided to support Bulgarian artists by providing them with a platform for exposure. To achieve this, we proposed collaborating with three different illustrators—Boris Pramatarov, Sa6ettu, and Arsek & Erase—an idea that was warmly welcomed by the client.

Great design doesn’t just hold a product—it makes you want to reach for it.

Credits:
Creative Direction & Graphic Design: .giew
Client Service & Strategy:
3D Graphics & Animation:
Artists: