UGent Data Analytics

Last week, 26 teams of four Business Engineering/Data Analytics students each of Ghent University presented their team work. They were asked to analyze 52 different brands from different sectors (two direct competitors per sector) to determine what drives Instagram post engagement. Below you find screenshots of the online Zoom team presentation of one of the great teams (in this case they analyzed the brands: H&M and ZARA). Congrats to all teams, who put in a lot of work. The students used Big Data Jupyter Notebooks to analyze tens/hundred of thousands of brand posts (as well as posts) containing millions of pictures using and for and in ; Faculteit Economie en Bedrijfskunde UGent