The Lab

We are pretty excited that the first edition of The Lab will be hosted and moderated by culture journalist, nightlife expert & music director of Redbull Elektropedia Music Awards Ben Van Alboom .

Ben will talk with our guests about their work, their creative approach and their future visions. ⁠
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Tune in on March 18!

Xander Steenbrugge is a civil engineer, passionate Machine Learning researcher, ML consultant, public speaker and YouTuber.
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As he became increasingly interested in generative AI, Xander was convinced that the possibilities of this technology should reach further than only creating Deep Fakes. While on the plane to sign his contract with ML6, he programmed the first version of WRZD.ai, a software and generative AI that translates beats and melodies from music to moving images. ⁠
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The main challenge that Xander sees is making the often complex technical tools accessible to a bigger group of creators. With his platform wzrd.ai, creatives can use cutting-edge technology to create audio-reactive visuals, without knowing how to code.⁠

We're excited to pick his brain on the 18th!

Over the last two and a half years,Merel van Helsdingen has built Nxt Museum in Amsterdam from scratch. Nxt Museum is the first museum in the Netherlands dedicated to new media art.⁠
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The museum focuses on art that uses modern tools to embody modern times. They believe that the tools used in artistic expression reflect the times we live in. That makes them the perfect means to understand contemporary complexities allowing us to recognize, relate and reflect on our realities.⁠
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Very excited to meet her on March 18!