Conversion Tracking 360

Meta advertisers using the Conversions API (CAPI) face a technical problem called a deduplication bug. This issue started around March 16, 2025, and is causing key events like 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲, 𝗔𝗱𝗱𝗧𝗼𝗖𝗮𝗿𝘁, and 𝗣𝗮𝗴𝗲𝗩𝗶𝗲𝘄 to be counted twice. 😂

Events are recorded once by the Meta Pixel (browser-side) and again by the server-side CAPI because of missing event_id values. These values are crucial for correctly matching browser and server events. 😂

𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗳𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 -

𝗧𝗵𝗲 𝗯𝘂𝗴 𝗶𝘀 𝗰𝗮𝘂𝘀𝗶𝗻𝗴:

• Inflated metrics: Events are counted twice, making campaign data look incorrect.
• Attribution issues: Meta struggles to track where conversions come from.
• ROI analysis difficulties: Conversion tracking is unreliable.

𝗛𝗼𝘄 𝘁𝗼 𝗖𝗵𝗲𝗰𝗸 𝗮𝗻𝗱 𝗙𝗶𝘅 -

Advertisers can check if they are affected by opening Meta Events Manager and reviewing reports starting March 16. Meta suggests two temporary solutions.

1. Wait for a fix: Meta is working on solving the issue.
2. Disable server-side tracking: Use only browser-side tracking until the bug is fixed.

This issue is on Meta's side, and a resolution is expected soon.

𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗨𝗽𝗱𝗮𝘁𝗲: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗮𝗹𝗹s from 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 Now in Google Ads Tag Template!

Google Tag Manager since late 2023, but it’s now spotlighted in Google Ads’ revamped UI.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:

1. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Understand how keywords, ads, ad groups, and campaigns perform for your business.

2. 𝗦𝗺𝗮𝗿𝘁 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Invest more effectively to boost your return on investment (ROI).

3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴: Unlock tools like target CPA and target ROAS to optimize campaigns automatically.

4. 𝗚𝗼𝗮𝗹 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Align campaign optimization with your specific business objectives.

Do you know what it does? Plus, how do you set it up? I’ve got you covered - stay tuned for the details!

🚀 𝗧𝗿𝗮𝗰𝗸 𝗡𝗶𝗻𝗷𝗮 𝗙𝗼𝗿𝗺 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗚𝗧𝗠 & 𝗕𝗼𝗼𝘀𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🎯

Are you struggling to measure form submissions for your campaigns? Here’s a quick guide to tracking 𝗡𝗶𝗻𝗷𝗮 𝗙𝗼𝗿𝗺𝘀 using 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲r and this 𝗲𝘃𝗲𝗻𝘁 𝗹𝗶𝘀𝘁𝗲𝗻𝗲𝗿.

𝙎𝙩𝙚𝙥-𝙗𝙮-𝙎𝙩𝙚𝙥 𝙎𝙚𝙩𝙪𝙥:

1️⃣ 𝗔𝗱𝗱 𝘁𝗵𝗲 𝗘𝘃𝗲𝗻𝘁 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿 𝗖𝗼𝗱𝗲
🔴 Create a Custom HTML Tag in GTM.
🔴 Paste this code to listen for successful submissions: https://lnkd.in/3nnfwmsd

2️⃣ 𝗦𝗲𝘁 𝗨𝗽 𝘁𝗵𝗲 𝗧𝗿𝗶𝗴𝗴𝗲𝗿
🔴 Create a Custom Event Trigger with the event name ninja_form_submit.

3️⃣ 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗙𝗼𝗿𝗺 𝗗𝗮𝘁𝗮
🔴 Add a Data Layer Variable in GTM with the key form_id to track form IDs.

4️⃣ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗮𝗴𝘀
🔴 Use the ninja_form_submit event and form_id variable to fire GA4, Google Ads.

✅ 𝗧𝗲𝘀𝘁 & 𝗣𝘂𝗯𝗹𝗶𝘀𝗵
🔴 Use GTM’s Preview Mode to verify submissions trigger the event.
🔴 Check your analytics platform to ensure data flows correctly!

⭐The creator of this code is 𝗠𝗱. 𝗛𝗮𝘀𝗮𝗻𝘂𝘇𝘇𝗮𝗺𝗮𝗻 (Sr. Developer & Tracking Expert)

📊 How to Track Klaviyo Form Submissions with GTM ! 🔥🔥

If you're using Klaviyo forms to capture leads, you can track successful submissions as conversions with Google Tag Manager.

🔔 Here's how:

1. Create a Custom HTML Tag
✍ Add a new tag in GTM and choose Custom HTML.
✍ Paste the event listener JavaScript code into the tag.
✍ Set the tag to fire on Pageview or DOM Ready triggers.

2. Set Up a Custom Event Trigger

✍ Create a trigger with the event name klaviyoFormSubmission. This will activate your tracking tags.

3. Capture Form Data

✍ Use DataLayer variables to collect:
✍ Form ID
✍ Form Title
✍ Submitted Email

4. Save and Test

✍ Check your setup in GTM's preview mode to ensure everything works properly.

Code: https://lnkd.in/eB6K_kr5

Credit: [Julius Fedorovicius] developed this code.