Borno Digital

Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.

The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram. The data also shows a slight decrease in brands’ response rate to customers who ask questions on social media.

After seeing a notable post-holiday drop in Q1 2022, median global monthly ad spend among brands rebounded by 18% in Q2 2022, climbing back above USD 4,200 – a figure close to the year-high level that was seen in Q4 2021. With this quarter's rebound, median monthly ad spend has increased 19% YoY, suggesting that brands are allocating more budget to reach their target audiences via paid social.

When Dubai expecting its busiest travel season in two years over the summer break, the emirate’s police have warned travellers against posting photos of their boarding passes on social media. A top official highlighted a case the police had received where a famous person was robbed after he posted his travel plans on social media.
Many people like to show off that they are travelling in the first or business class, and post photos of their boarding passes on social media. These travellers don’t realise that criminals can access their personal data.

Do you know what to post and what not to?
Take our expert consultancy to avoid any kind of risk in social media.

Bad news for many Xiaomi Users!
Xiaomi will no longer maintain any software or firmware updates (including security updates) for the products included in the EOS product list below, and may no longer respond to security vulnerability reports for them either.

Here is the device list:

Most popular social networks worldwide as of January 2022, ranked by number of monthly active users(in millions)