Expert Rifat

🌟 Another 5-Star Review — and a Repeat Client!

Plumbing Business (California, USA)

🚰 From Wasted Ad Spend to Consistent Leads

When this California-based plumbing company first reached out, they were frustrated — their Google Ads were running but not bringing the right kind of leads. A lot of their budget was going into irrelevant clicks, and tracking wasn’t even set up properly, so they couldn’t measure ROI.

What I did:
✅ Fixed all tracking issues so we could clearly see which clicks were turning into real calls
✅ Restructured the campaign with location-focused ad groups
✅ Added high-intent keywords and removed irrelevant search terms
✅ Adjusted bidding to focus on the most profitable areas

The result so far:
📈 Within weeks, their ad spend became more efficient, irrelevant clicks dropped, and qualified leads started increasing. Revenue is steadily improving, and the client is feeling much more confident about their marketing investment.

Now this client has already come back for a second project — a full campaign optimization — and results are getting even better.
Happy client = Happy me. 😊

💬 If you’re a local service business owner and want your Google Ads to bring in consistent, trackable results, DM me with “Local ROI” and I’ll show you what’s possible.

This NYC-based plumber had a strange issue:
"We get hundreds of clicks, but no one’s calling."

🔍 What I found:
– The landing page had no phone number above the fold 😳
– Ad copy said "emergency plumbing" but landing page didn’t match
– No conversion actions defined in Google Ads

🛠 What I did:
– Fixed CTA placement, added click-to-call
– Matched ad language with page (message match)
– Defined calls + form submits as conversions
– Turned on call extension + location extension

📞 Result?
– 11 direct calls in 6 days
– CPL went from $61 to $17
– Client now refers me to others in his network

📩 Too many clicks but no calls? You might have a funnel issue.

Send me a message with “Funnel Fix” — let’s find the leak.

Client: “I’m spending $1000+ per month on Google Ads but not sure what I’m getting.”

Industry: HVAC (Heating & Cooling)
Location: Florida

🔍 My audit revealed:
– Using broad match for terms like “air” and “cooling”
– Ads were showing outside service zone
– No call tracking

🛠 What I implemented:
– Switched to phrase match & added 23 negative keywords
– Geo-restricted campaigns
– Created custom landing page with seasonal offers
– Added call tracking + form tracking via GTM

📈 Outcome:
– Cost per conversion dropped from $84 to $28
– Clear tracking of all leads
– Client extended contract 3 months upfront

📩 Spending money but don’t know where the leads are going?

DM me “Track My Ads” — I’ll audit your setup & show what you’re missing.