SeaSafe

SeaSafe

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SeaSafe is a joint initiative between the RNLI, Princess Charlene of Monaco Foundation and the Centre for Injury Prevention and Research, Bangladesh (CIPRB). Established in 2014, the aim is to reduce the risk of drowning in the coastal area of Cox’s Bazar. The key components of the project are:
• the delivery of a full-time lifeguard service on three popular tourist beaches
• the delivery of water

14/04/2026

শুভ নববর্ষ 🌼

রঙে রঙে ভরে উঠেছিল সমুদ্র—হলুদ, সাদা আর লালের উজ্জ্বল ছোঁয়ায় নতুন বছরের আগমনকে স্বাগত জানাতে ভিড় করেছিলেন অসংখ্য মানুষ। আনন্দ, উৎসব আর উচ্ছ্বাসের এই দিনে, আমাদের লাইফগার্ডরাও ছিলেন একই রঙে সজ্জিত—লাল ও হলুদের শক্তিশালী উপস্থিতিতে।

উৎসবের আনন্দ যেন নিরাপদ থাকে, সেই নিশ্চয়তা দিতে তারা নিরলসভাবে কাজ করে গেছেন, প্রতিটি সৈকত ভ্রমণকারীর পাশে থেকে। নতুন বছরের এই শুরু হোক আনন্দের, আর হোক নিরাপত্তার প্রতিশ্রুতিতে ভরপুর।

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Shubho Noboborsho 🌼

The beaches came alive with vibrant colors as people gathered to celebrate the Bengali new year, dressed in shades of yellow, white, and red. Amid the joy, festivity, and excitement, our lifeguards also stood out, wearing red and yellow, symbolizing both celebration and vigilance.

Ensuring that the spirit of the day remained safe for everyone, they worked tirelessly, watching over every beachgoer. May this new year begin with joy, and be filled with a promise of safety for all.

NCC Bank PLC Centre for Injury Prevention and Research, Bangladesh

03/04/2026

SeaSafe Lifeguards remained vigilant and responsive, effectively managing large crowds and safely guiding swimmers away from deep waters, ensuring a safer experience for all.



NCC Bank PLC | RNLI | Centre for Injury Prevention and Research, Bangladesh

30/03/2026

During this Eid-ul-Fitr vacation, Cox's Bazar beaches received nearly 700,000 tourists in just one week, making it one of the busiest periods of the year.

With such a large number of visitors, water safety was critical. Our Lifeguards worked from sunrise to sunset, navigating high tides, managing huge crowds in the water and responding to incidents. Their dedicated presence and coordination played a key role in reducing risks of drowning.

We remain committed to lifesaving and safety ensuring every beachgoer has a good time swimming.

We extend our sincere appreciation to our CSR partner NCC Bank PLC, whose support has been instrumental in sustaining the Lifeguard operations during this peak period.

24/12/2025

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House # B-120, Road # 07, New DOHS, Mohakhali
Dhaka
1206

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00