OPTIMA

ne passion and creativity with world-class industry knowledge, tools and processes, empowering our clients to make smart business decisions. We turn research into business opportunities. We ask the right questions, and provide the right answers to enable the right actions for our clients. OPTIMA PROJECT MANAGEMENT

Project management ties together all activities on a project. A project may be well conceived and adequately financed , the contracts may be carefully drawn up, the contractors and workers highly experienced. But if all aspects of the project are not expertly integrated and managed, it may overrun the budget, fail to meet the schedule, or fall short in technical quality. OPTIMA uses a team of highly experienced and certified professionals to provide project management consulting, project management training and project office development services. Our goal is to give you a competitive advantage through improved project planning and control techniques. Our flexible combination of project management services is tailored to meet the individual needs of your organization. We develop long-term partnerships with your teams as we work together with the highest level of integrity. Our project management consultants can work with your existing project office to identify opportunities for greater efficiency and better results. Our immediate project management solutions and long-term assistance can transform the way you manage projects. We also are experts at resolving conflicts and identifying issues before they become problems. Our teams focus on the overall picture, establishing priorities and coordinating activities and participants to ensure quality projects that are delivered safely, on time, and within budget. OPTIMA BRANDING

Branding is a way of defining your business, both to yourself and your team and also to your external audiences. It could be called the business’s “identity”, but only on the understanding that the identity embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively
— because they share the same values and beliefs of a brand
— it obviously leads to higher sales and better brand differentiation. It also leads to loyalty; advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. The full brand experience is not simply a look and feel. It is a clear, memorable impression based on the ongoing interactions of your customers that resides deep within their minds. We exist to define, nurture, and build these experiences. We are strategists, understanding your goals and your audiences, bringing fresh insight to your unique situation. We are realists, who believe that building a brand is only as important as how it is shared with the world. We are designers, art directors, and writers, who express brands in fresh, highly-creative, and award-winning ways. We are technologists, on the forefront of what’s possible in order to give you what’s appropriate. And we are managers, helping make certain the relationship is among the best you've ever experienced. We are OPTIMA. And we exist to help your brand burn bright and spread with wild enthusiasm. At OPTIMA, we are completely media-neutral. In other words, we build plans around situations, not around our own specific capabilities. Our process is deep and proven, and the tools we have at our disposal can help any brand thrive. Below is a list of our capabilities.
• Brand creation
• Brand implementation
• Re-branding
• Re-positioning
• Brand management
• Brand consulting
• Marketing strategy
• Website design and implementation
• Naming/nomenclature
• Identity design
• Sales materials
• Presentation design
• Environmental/Trade-show design
• Brand community building
• Media planning/placement
• Ongoing analytic, reporting, and evolution