Brand Express

Mushfiqur Rahman Fakir has been appointed as Head of ATL, Brand Strategy & Communication Marketing at Nagad

Express Shift: Riccardo Schivo
The global landscape of MarTech and omnichannel strategy is shifting rapidly, and leaders who can bridge the gap between complex technical infrastructure and consumer-centric marketing are in high demand. Riccardo Schivo, a visionary digital leader, has officially executed an exciting Express Shift. He has moved from his leadership role at Nestlé Europe to join Ferrero in Luxembourg as their Global Senior Digital Marketing IT Project Manager.

Riccardo is a leader who defines digital transformation not by the software implemented, but by the teams empowered and the processes simplified. His move to Ferrero is a significant milestone for a professional who has spent the last decade scaling digital ecosystems for some of the world's most iconic consumer brands.

A Career Built on Digital Transformation
Riccardo’s career is a roadmap of operational excellence, spanning deep technical roots in engineering and a sharp focus on business management.
•MarTech Visionary: At Nestlé Europe, he led a team of 30 across 15+ markets, effectively transforming how the organization handles consumer data, automation, and omnichannel engagement. He excels at taking legacy systems and turning them into agile, data-driven hubs.
•People-Centric Leadership: Riccardo believes that digital change is human change. He has built his reputation on fostering trust and collaboration across diverse, multicultural teams. His ability to create a "shared ambition" has been a cornerstone of his success.
•Global Perspective: With fluency in multiple languages and experience in both market and above-market roles, he brings a rare ability to navigate the complexities of multinational organizations while keeping the consumer experience simple and seamless.

Leading the Future at Ferrero
Stepping into a global role at Ferrero’s headquarters is a perfect next step for a leader who has mastered the art of scaling digital competencies. In this role, he will likely be tasked with shaping the next generation of digital marketing infrastructure, ensuring that technology serves as a strategic growth partner for marketing teams worldwide.

Brand Express Take
At Brand Express, we believe the most successful digital leaders are those who can simplify the complex. Riccardo does exactly that: he translates business needs into actionable tech roadmaps without losing the focus on the human experience. We expect his impact at Ferrero to be substantial as the company continues to innovate its digital shelf and engagement strategies.

Huge congratulations on this exciting new chapter, Riccardo Schivo!

Express Shift: Naveed Afzal
Leadership in finance today is about much more than just managing balance sheets: it is about serving as a strategic catalyst for growth and operational excellence. Naveed Afzal, a seasoned financial strategist, has officially executed an exciting Express Shift. He has rejoined Power Cement Ltd as their new Chief Financial Officer.

Naveed brings over 18 years of cross-industry expertise to the table. His return to Power Cement follows a successful tenure in Riyadh with Saudi Energy and a impactful stint as a consultant for high-stakes projects like the National Ports Master Plan.

A Career Built on Strategic Foresight
Naveed is a rare finance leader who combines the technical rigor of a Fellow Chartered Accountant with a deep passion for leadership development and cultural transformation.
•Financial Governance and Profitability: At K-Electric, Naveed spearheaded the financial and operational transformation of the distribution business. His work on performance frameworks and P&L accountability turned underperforming regions into award-winning units.
•Operational Excellence: During his previous time at Power Cement, he led the integration of AI, decarbonization, and automation into the core business model. He knows that financial health is inextricably linked to operational agility.
•The Consultant Mindset: His recent work with global consulting giants like Kearney highlights his ability to navigate the highest levels of strategic planning. He has spent the last year advising on multi-sector investment pipelines and facilitating complex bankable opportunities.

Driving the Future at Power Cement
Returning to the CFO office at Power Cement Limited is a homecoming for a leader who has always been deeply invested in the company's long-term success. As the industry faces pressures related to decarbonization and the need for greater efficiency, Naveed is uniquely equipped to ensure that the company’s financial strategy aligns perfectly with its environmental and technological ambitions.

Brand Express Take
At Brand Express, we admire leaders who don't just report the numbers: they create them. Naveed Afzal is a true "Change Catalyst" who proves that a CFO can be the most creative person in the room. He is perfectly positioned to ensure that Power Cement not only stays profitable but also remains at the cutting edge of industrial innovation.

Huge congratulations on this well-earned milestone, Naveed Afzal!

Express Shift: Md. Alinur Rahman
The luxury real estate market in Bangladesh is entering a new era, and the leadership behind it is shifting to reflect that evolution. Md. Alinur Rahman, a veteran of the industry with over 30 years of strategic expertise, has officially executed an exciting Express Shift. He has stepped in as the new CEO of Ananta Real Estate Ltd.

Alinur is a name synonymous with resilience and institutional growth in the property sector. His transition to lead Ananta Terraces, Bangladesh’s first LEED Platinum-registered luxury residential project, marks a pivot toward sustainable, high-end development that prioritizes both quality and environment.

A Career Built on Structural Integrity
Alinur’s rise is a testament to the power of consistent leadership and deep market insight. He has navigated every level of the real estate value chain, from property solutions to complex infrastructure development.
•Strategic Architect: With past tenures as CEO of Rupayan Housing Estate Ltd. and leadership roles at Akij Landmark and BTI, he has a proven track record of driving business transformation. He doesn't just manage projects: he builds corporate cultures focused on transparency and long-term value.
•Industry Advocate: He is a frequent voice of reason in the industry, often shedding light on critical buyer issues, such as the importance of developer verification and transparency in home financing. He views the real estate market not just as a place to sell flats, but as a critical pillar of the national economy.
•Operational Excellence: His leadership philosophy combines operational rigor with a forward-thinking approach to real estate tech. He understands that modern buyers demand digital-first solutions and uncompromising quality.

Leading the Future at Ananta
By taking the reins of Ananta Real Estate, Alinur is positioned to define the luxury segment in Dhaka. His focus on "Ananta Terraces" signals a shift toward projects that offer more than square footage: they offer a sustainable, global-standard lifestyle. His expertise will be vital in navigating the complexities of high-end, LEED-certified residential development.

Brand Express Take
At Brand Express, we respect leaders who stay grounded while aiming high. Alinur’s ability to move between the boardroom and the community whether he is speaking at a high-level business summit or planting trees with the Rotary Club shows a leader who understands that real estate is ultimately about people. He brings a rare mix of seasoned experience and a modern commitment to sustainability that the market desperately needs.

Huge congratulations on this well-earned milestone, Md. Alinur Rahman!

Express Shift: Nure Alam
The path to a greener industrial future relies on leaders who know how to make sustainability a competitive business advantage. Nure Alam, a seasoned expert in ESG and energy transition, has officially executed an exciting Express Shift. He has stepped into the role of Chief Executive Officer (CEO) at the Greener Garments Initiative (GGI).

Nure brings over 25 years of leadership experience from global giants like Coca-Cola and PRAN-RFL, where he mastered the art of balancing operational growth with environmental responsibility.

A Career Built on Impact
Nure is a rare leader who bridges the gap between high-level policy advocacy and bottom-line operational results.
Energy Strategist: During his time at PRAN-RFL, he scaled renewable energy businesses by implementing complex power purchase agreements and driving rooftop solar operations. He proves that sustainability must make business sense to be scalable.
Policy Influencer: He is a vocal advocate for rational energy policies. Whether testifying before regulatory commissions or collaborating with industry leaders, he pushes for operational frameworks that attract green investment.
Global Perspective: His experience working in Canada brings a global standard of data security and professional accountability to the local sustainability market.

Leading the Future at GGI
As CEO of GGI, Nure is tasked with turning the green transition into a practical service model for the RMG industry. His expertise in solar power and energy efficiency will be the engine that helps garment factories meet global compliance standards while protecting their margins.

Brand Express Take
At Brand Express, we admire leaders who view sustainability as a strategic engine rather than just a compliance cost. Nure Alam has the grit of a salesman and the strategic mind of an ESG consultant, which is the perfect combination for the RMG sector. He is the right person to ensure "Made in Bangladesh" remains a global gold standard.

Huge congratulations on this leadership milestone, Nure Alam!

Express Shift: Rifat Hasan
In the competitive landscape of consumer electronics, leadership is measured by both market share and the ability to build iconic brand assets that stick. Rifat Hasan, a results-driven marketing professional, has officially executed an exciting Express Shift with his promotion to Brand Manager at Vision Electronics (Pran-RFL Group).

Rifat is a career marketer whose work has been instrumental in the growth of Vision Electronics. His progression from a Management Trainee to Brand Manager is a classic success story of someone who combines hard data with a deep understanding of consumer behavior.

A Career Built on Impact
Rifat’s professional journey at Pran-RFL has been defined by his ability to lead the largest portfolios with both creativity and analytical discipline.
•Portfolio Leadership: He currently leads the RAC (Refrigeration and Air Conditioning) Business Unit, which is the largest portfolio within RFL Group. He was pivotal in driving 35% refrigerator sales growth during a period when the industry saw a 13% decline.
•Creative Visionary: Rifat is the architect behind the iconic "Vision Vision Vision Fridges" jingle and has produced over 15 award-winning TVCs and OVCs across various product categories. He is also an early adopter of innovation, having already delivered 4 AI-based OVCs to push creative boundaries.
•Field-First Strategy: He believes in getting his hands dirty: he has executed over 20 town-storming activation campaigns and conducts regular market visits like his recent trip to the Brahmanbaria market to ensure strategies are grounded in reality.

The Next Step at Vision Electronics
Stepping into the role of Brand Manager is a natural milestone for someone who has consistently delivered 200% on targets such as his early success in launching induction cookers where he exceeded sales growth targets by 230%. As Vision Electronics expands its global footprint now exporting to over 25 countries Rifat is perfectly positioned to align local brand strength with global manufacturing excellence.

Brand Express Take
At Brand Express, we admire marketers who view themselves as "brand custodians" first and "managers" second. Rifat’s ability to reshape outdoor visibility through 80+ billboard campaigns and his commitment to aligning data-driven decisions with high-impact creative storytelling makes him a standout professional in the Bangladeshi electronics sector.

Huge congratulations on this well-earned promotion, Rifat Hasan!

Express Shift: Sanjana Mahmud
In the world of product strategy, the most impactful leaders are those who treat every SKU as a story and every market trend as a growth opportunity. Sanjana Mahmud, a seasoned professional with deep expertise in lifestyle and consumer electronics, has officially executed an exciting Express Shift. She has joined Apex Footwear Limited as their new Deputy Manager of Product Management.

Sanjana is a product strategist who understands that successful management is about balancing the art of consumer desire with the science of inventory and profitability. Her return to the lifestyle industry is a full-circle moment that brings her years of experience in high-velocity retail back to a sector she knows inside out.

A Career Built on Precision
Sanjana’s journey is defined by her ability to turn complex market data into successful product launches.
A Proven Strategist: During her time at Singer Bangladesh, she was a standout leader, successfully introducing 8 new SKUs and driving a 63% growth in her category. She doesn't just manage products: she manages the entire lifecycle, from market research and pricing to inventory optimization.
The "Best Category Manager" Mindset: Her track record of winning the "Best Category Manager" award highlights her unique ability to blend team leadership with a laser focus on GP% and price indexing. She understands that growth is a collaborative team sport.
Data-Driven Decision Making: Sanjana is part of a new generation of product managers who rely on analytics to guide their intuition. Whether she is analyzing sales trends at Bata or mapping out product roadmaps at Singer, she keeps the focus firmly on measurable business impact.

Driving Growth at Apex Footwear
Apex Footwear is a national icon, and by bringing Sanjana on board as Deputy Manager of Product Management, they are signaling a commitment to data-backed innovation and efficient category management. Her experience in balancing seasonal promotional plans with sustainable inventory levels will be a major asset as Apex continues to scale its footprint in the competitive footwear market.

Brand Express Take
At Brand Express, we admire leaders who take ownership of their impact. Sanjana’s move to Apex is not just a job change: it is a strategic alignment. She knows how to navigate the pressure of retail and how to translate consumer behavior into inventory gold. We are excited to see how she applies her high-precision management style to elevate Apex’s current product lineup.

Huge congratulations on this well-earned milestone, Sanjana Mahmud!

Express Shift: Afrin Azad Mithila
In the fast paced world of digital media and FMCG marketing, career progression is defined by a consistent ability to drive ROI while embracing innovation. Afrin Azad Mithila, a seasoned marketing strategist, has officially executed an exciting Express Shift with her promotion to Media Manager at Marico Bangladesh Limited.

Afrin is a professional who thrives at the intersection of media planning and performance marketing. Her journey, spanning over a decade with industry leaders like Mindshare and Marico, reflects a commitment to strategic rigor and a constant drive to test, learn, and optimize.

A Career Built on Growth
Afrin’s path is a masterclass in professional versatility. She has successfully navigated the complexities of multi brand portfolios while staying at the forefront of digital transformation.
Strategic Media Leadership: Over her career, she has managed budgets exceeding BDT 200 million and orchestrated campaigns for over 30 brands. Her expertise in media planning and influencer strategy has been instrumental in delivering tangible business results for global powerhouses like Unilever and Marico.
Innovation Mindset: Afrin doesn't just manage media: she experiments with it. Her track record includes spearheading first in market digital innovations and leading cross functional teams to execute high efficiency, performance driven campaigns.
A Constant Learner: With a deep academic foundation from BRAC University and East West University, she complements her experience with continuous professional development, as evidenced by her extensive list of digital marketing certifications.

Leading the Future at Marico
Stepping into the role of Media Manager at Marico Bangladesh is a natural milestone for someone who has consistently proven she can balance creative excellence with data driven decision making. In this new role, she is perfectly positioned to influence the media strategies that will define Marico’s brand presence in an increasingly competitive landscape.

Brand Express Take
At Brand Express, we admire professionals who view marketing as a strategic engine rather than just an expense. Afrin’s promotion is a clear reflection of her ability to balance operational excellence with long term brand equity. She is not just filling a role: she is helping build the future of one of Bangladesh’s most successful FMCG organizations.

Huge congratulations on this well earned milestone, Afrin Azad Mithila!

Express Shift: Jahin Julfikar Arnob
In the fast paced world of creative advertising, growth is defined by how well you can balance client needs with bold, award winning storytelling. Jahin Julfikar Arnob, a rising star in the agency landscape, has officially executed an exciting Express Shift. He has been promoted to Assistant Manager at Grey Dhaka.

Jahin has spent the last four years at Grey proving that he is more than just a servicing professional; he is a creative partner who knows how to turn a brief into a campaign that resonates with millions.

A Career Built on Impact
Jahin’s career is a testament to the idea that if you start with passion, results will follow. From his very first project at Grey, he has been a key contributor to some of the most talked about work in the industry.
Award Winning Grit: Jahin isn't just delivering reports; he is delivering results. Having been a key part of campaigns like the Grameenphone "Shopno Jabe Bari" UGC initiative, he has helped the Grey team secure major accolades, including wins at the Digital Marketing Awards and Commwards.
Master of the Brief: He excels at the intersection of client communication and creative ex*****on. Whether he is supporting a high stakes launch or managing day to day servicing, he acts as the glue that keeps creative ideas grounded in commercial reality.
A Future Focused Leader: Having been involved in groundbreaking projects, such as the first AI hosted launch of BLLISS 2023, Jahin is clearly someone who isn't afraid to experiment with new technology to elevate brand storytelling.

Leading the Future at Grey Dhaka
Stepping into the role of Assistant Manager is a natural milestone for someone who has consistently demonstrated leadership and reliability. As Grey Dhaka continues to push the boundaries of what is possible in Bangladeshi advertising, Jahin is perfectly positioned to take on more complex portfolios and mentor the next wave of creative talent.

Brand Express Take
At Brand Express, we admire professionals who view the "servicing" role as an opportunity to be a creative advocate. Jahin has shown that he can navigate the pressure of a global agency network while maintaining a keen eye for what truly connects with the audience. He is exactly the kind of talent we love to spotlight: someone who is hungry for impact and ready for the next big challenge.

Huge congratulations on this well earned promotion, Jahin Julfikar Arnob!

Express Shift: Akterul Alam Shah
We have a major development in the leadership landscape of the Bangladeshi FMCG sector. Akterul Alam Shah, a veteran operation strategist who has spent years driving excellence at Meghna Group of Industries and Perfetti Van Melle, has officially executed an exciting Express Shift. He has joined Essentials Ltd. (Akij Resource) as their new Chief Operating Officer.

Akterul is a leader who knows exactly what it takes to build a market presence that sticks. His transition to the COO role at Akij Essentials is a perfect match for a company that is looking to scale its operations and cement its footprint in the daily lives of consumers.

A Career Built on Operational Excellence
Akterul’s professional journey is a masterclass in operational rigor and sales leadership. He is the kind of leader who understands that a great strategy is meaningless without flawless ex*****on on the ground.
•A Proven Track Record: From his extensive tenure at Perfetti Van Melle, where he climbed the ranks from sales executive to sales controller, to his leadership role at MGI, Akterul has consistently proven he can manage the complexities of a multi-billion taka business.
•The "General" Approach: As a General Manager, he focused on disciplined growth and efficient distribution. Now, as a COO, he is perfectly positioned to integrate those operational learnings into the broader, long term vision of Akij Essentials.
•Scaling Impact: He is known for modernizing distribution frameworks and ensuring that products reach every corner of the market, whether it is a small village store or a major urban chain.

Leading the Future at Akij Essentials
Akij Essentials is already a dominant force, and by bringing Akterul on board as COO, they are signaling a new phase of high velocity growth. His deep expertise in route to market strategies and supply chain optimization will be vital as the company looks to innovate its product delivery and expand its reach even further.

Brand Express Take
At Brand Express, we believe that the most powerful brands are those backed by robust operational engines. Akterul Alam Shah is a leader who has spent his career refining that engine. We expect his move to the COO office at Akij Essentials to translate into even more aggressive market pe*******on and sharper operational efficiency.

Huge congratulations on this impressive milestone, Akterul Alam Shah!