Atom BPO

If the purpose of writing is to communicate and your reader can’t understand what you’re trying to say, what’s the point of writing at all?

Being smart about how you communicate is all about keeping it real. Your writing should be understandable, approachable, and simple.

If your reader has to pull out a thesaurus to finish your email, you’re doing something wrong.

If they get caught up in paragraph-long sentences and can’t catch a breath, you’re making it too difficult.

It’s time to abridge the superfluously byzantine and bombastic locution.

It’s time to keep it simple.

That doesn’t mean your writing has to be a snooze fest. There’s room for creativity. There’s room to be playful. Just don’t make it ALL about the “art” of writing.

Email marketing isn’t the place for that.

Your main objective is to help your readers reach their potential – the best way to do that is to communicate as cleanly and simply as possible.

Are your emails easy to read & understand?

All of social media is basically content. It’s much more than just “owned media” such as a blog or a website, as it’s a critical aspect of earned media.

Could you imagine what Facebook, Twitter, LinkedIn, and Snapchat would be if they didn’t have content? There would be blank spaces that no one would visit, because they have no need to.

Even paid media – advertising – depends on content. There may be some creative involved, but ads are still a kind of content. As the mixture of paid, owned, and earned media is becoming ever more complex and creating new kinds of marketing, such as native advertising – a combination of owned and paid media – it’s never been more important to create a viable content strategy.

Content is quickly moving past marketing and is becoming a piece of the puzzle that is the way people interact with the world around them.

What are your thoughts on the importance of content?