Alienide Interactive

We all want to take our loved ones to their favorite places, don't we? On Robi's Super Fast Internet campaign for Valentine's Day 2016, Robi expected to engage the gamification concept with the young generation and stamp their brand image on the minds of the youth! To create antification among the audience, we started the project with a simple Facebook poll, asking them to vote for a place where they want to take their loved ones on Valentine's Day. We got a huge response, and the answer to the survey was the one and only Eifel Tower in Paris!

To meet consumer expectations, we developed a full 3D model of a 2-kilometer region around the Eiffel Tower using Google Maps. Then, we integrated the 3D world with cycle simulation. The game is structured in a competitive mode in a pair format. The pair that arrived at the Eiffel Tower first was declared the winner.

During the activation, users can also take pictures on a green screen, which eventually augment them into different roads and famous monuments of the Eifel Tower.

https://www.youtube.com/watch?v=MR0gIAEMZ7E&feature=youtu.be

Paris GateAway With Your Valentine, powered by Robi SuperFast Internet We all dream of taking our loved people to their favorite destination. So this Valentine's Day, Robi came with an amazing virtual getaway experience in Paris...