Tenex SEO

Getting your content to rank higher is ONLY valuable if users stick around.

Use this Google Analytics hack:

A top ranked page feels great.

But watching your exit rates skyrocket certainly doesn’t.

Eventually, you want users to subscribe, opt in or buy.

For that, you’ll need to locate the pages with high exit rates.

It’s a dead-simple process.

Open Google Analytics and find:

Behavior > Site content > All Pages

There you’ll find - the ‘Advanced option’

After that, select:

• Source/Medium
• Write - “Google / Organic”

(Check out the photo below if you’re having trouble)

The whole point of this trick is to find your top-performing pages in the SERPs.

We’re filtering out everything that performed well because of paid campaigns and referrals.

And focusing entirely on organic traffic.

Now, sort your results by most views, then look to the far right side for “Bounce Rate” and “% Exit.”

For Exit rates,

Blog posts will commonly have high bounce rates. You’re attracting traffic that’s interested in a topic, not your brand.

So don’t sweat it. The real problem is pages with BOTH high bounce and exit rates.

This can mean your content doesn’t match the search intent.

Various reasons could explain this:

• Basic content - too short
• Content is outdated and irrelevant
• Mobile-unfriendly and unattractive website

But you can quickly solve it by:

→ Comparing your content with top-performing pages
→ Adding/removing anything that's missing

Analyze, iterate, and test.

You’ll be well on your way to converting visitors to loyal customers.

An SEO audit can supercharge your growth 🔥

There’s 2 types of SEO audits:

- Automated and a waste of time audits
- Growth opportunity audits

we’ve worked with brands that generate over $100million MRR and their “SEO health score” sucks.

Let’s break this down!

we still see businesses trying to steal each others clients by cold emailing “PDF” Ahrefs SEO audits.

Let us clear this up, this is NOT an SEO audit.

These automated crawls pick up issues like multiple H1s on pages that last had an impression in 2006.

Don’t get me wrong, it’s good to get an idea, but lets be honest, this is not an audit.

If you get a cold email with a “free SEO audit”, throw it in the digital bin and set 🔥 to it.

So what is a proper audit?

For me, it’s 7 key segments:

- Looking for growth opportunities (80/20 principle)
- To understand how crawlers are working their way around the website
- To identify decaying segments on the website
- To build clarity on the overall performance of the site for the customer
- To identify how the brand can increase revenue
- Building a case study to increase the performance of all related digital assets (content, UX, links, technical journey, etc)
- Building a structured roadmap to increase, traffic, revenue, and market share

SEO audits are not quick. But man they can create serious growth when done right!