ali i stanovnicima Sarajeva da uživaju u najboljem što grad nudi, na način da kupovinom i upotrebom kartice mogu koristiti brojne popuste na proizvode i usluge koje su im zanimljive, kao i zadovoljiti potrebe tokom njihovog boravka na mnogo povoljniji način. Tako će vlasnici kartice biti u prilici povoljnije doći do smještaja u gradu, povoljnije koristiti gastronomsku ponudu, imati obezbijeđen popust na prevoz, posjetu kulturno historijskim objektima, kulturno zabavnim manifestacijama, popust na konzumiranje centara za rekreaciju, shopping, itd. Proizvodi i usluge koje će vlasnici kartice povoljnije konzumirati definiraju se partnerskim odnosom između firme Pro Optimus, utemeljitelja projekta Sarajevo Card, i pravnih subjekata, a isključivo na osnovu njihovog kvaliteta, tradicije i referenci u svjetlu što bolje promocije grada Sarajeva. Radi što bolje dostupnosti prodaja kartice vršit će se različitim kanalima, odnosno svi zainteresirani moći će je kupiti sistemom online prodaje, kao i na više od stotinu prodajnih mjesta u gradu Sarajevu. Riječ je o frekventnim lokacijama kao što su hoteli, trafike, restorani, kafići, aerodrom, autobuska i željeznička stanica i sl. Kartice će se razlikovati po dužini validnosti, cijeni, te broju nosioca, pa će biti moguće kupiti sljedeće vrste kartica:
• 24h - 16 KM
• 48h - 24 KM
• 72h- 32 KM
• 7 dana - 60 KM
• 7 dana grupna kartica - 120 KM
PROMOCIJA PROIZVODA I USLUGA NA DOMAĆEM I INOZEMNOM TRŽIŠTU
Promocijom Sarajevo Card automatski se vrši promocija svih partnerskih pravnih subjekata, odnosno proizvoda i usluga koji su dostupni po povoljnijoj cijeni kupovinom Sarajevo Card. Sarajevo Card promovira se različitim kanalima na inozemnom tržištu, a među najznačajnijim je članstvo u European city card, prepoznatljivoj asocijaciji evropskih gradova koji posjeduju ovu vrstu turističke kartice. Firma Pro Optimus se obavezuje da će promovirati (promocije, predavanja, promotivni materijal...) Sarajevo Card, kao i svoje partnere putem prisustva na internacionalnim i domaćim turističkim sajmovima, skupovima, te putem saradnje sa internacionalnim i domaćim turističkim agencijama. Značajniji vid promocije je i portal sarajevocard.ba putem kojeg se partneri mogu oglašavati i promovirati na različite načine, kao i promotivna kampanja u elektronskim i printanim medijima. OLAKŠAN PRISTUP I KONZUMIRANJE USLUGA I PROIZVODA
Uštediti novac, ali i vrijeme svih kupaca imperativ je Sarajevo Carda. Imperativ je skratiti svim vlasnicima kartice put do usluga i proizvoda na koje im je omogućen popust uz Sarajevo Card i uopće promovirati i ukazati na najbolje što Sarajevo nudi. Realizacija ovog imperativa vršit će se putem portala, odnosno online mape sa preciziranim tačkama (hotspots) na kojima se nalaze proizvodi i usluge sa popustom, a portal će također, što je jasno iz opisa promocije, davati više neophodnih informacija o njima ili eventualno imati mogućnost linka sa stranicom samog proizvoda ili usluge. Kupci će uz PVC dvoslojnu karticu u paketu dobiti i brošuru sa mapom grada i jasno označenim lokacijama na kojima se nalaze proizvodi i usluge na koje mogu ostvariti popust. PROMOCIJA GRADA SARAJEVA
Danas nijedan značajni evropski grad, nijedan relevantan turistički centar ne može zamisliti razvoj turizma bez kartice koja omogućava njegovim posjetiteljima da lakše, jednostavnije, više i ljepše uživaju u njemu. Kartica grada je projekat koji vrlo uspješno živi i koji je, kako pokazuju statistike, omogućio velikim metropolama da privuku još veći broj turista, koji sa sobom nose sve bolje utiske, jer kupovinom kartice mogu maksimalno efikasno iskoristiti vrijeme koje imaju na raspolaganju. Postojanje Sarajevo Card sa svim partnerima i njihova promocija, zapravo je na prvom mjestu promocija Sarajeva, koji zasigurno jeste prepoznatljiv u svijetu, ali uspostavom ovog dokazano uspješnog projekta, Sarajevo dobiva mogućnost da postane i prepoznatljiviji i privlačniji grad brojnim potencijalnim posjetiteljima.
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SARAJEVO CARD project implies:
- A card with the discount on certain products and services
- Promotion of those products and services on domestic and foreign market
- Easier access to and consumption of those products and services
- Promotion of Sarajevo
A CARD WITH THE DISCOUNT ON CERTAIN PRODUCTS AND SERVICES
Two layer PVC card with the maximum protection allows to the visitors from all over the world, but to the citizens of Sarajevo as well, to enjoy in the best that the City offers, in the way that buying and using the card, they can use many discounts during their stay in much cheeper way. In that way, the owners of the card will be able to find much favorable accomodation in the city, much favorable gastronomy offer, discounts to city transportation, visit to the cultural and historical sights, discounts to the spa and wellness centeres, discounts in the reputable shops etc. Products and services, which will be offerd in much favorable way to the owners of Sarajevo Card, are defined by the partnership between Pro Optimus, as the founder of Sarajevo Card project, and legal entity, but only based on their quality, tradition and references in order to promote Sarajevo in the best light. For better access the sales of the card will be done in different ways, meaning that all the interested will be able to buy one online, as well in more than a hundred buying places in Sarajevo. It is a frequent locations as hotels, tobacconists, restaurants, caffes, Airport, Bus and Railway station etc. The Cards will be differentiate by their length of validity, their price and the number of it`s owners:
• 24h - 16 KM
• 48h - 24 KM
• 72h - 32 KM
• 7 days - 60 KM
• 7 days Group - 120 KM
PROMOTION OF PRODUCTS AND SERVICES ON DOMESTIC AND FOREIGN MARKET
Promotion od Sarajevo Card is automatically promotion of all partner legal entities, and their products and services which are available in much favorable price. Sarajevo Card is being promoted in many different ways on the foreign market, and the most important is the membership of European City Card, well known association od European cities which have this kind of touristic card. The firm Pro Optimus is obliged to promote (promotions, lectures, promotional material...) Sarajevo Card, as well it`s partners on the international and domestic touristic fairs, meetings, and through cooperation with international and domestic touristic agencies. Even more significant way of promotion is web page www.sarajevocard.ba, through which the partners can advertise and promote in many ways, and also through promotion campaign in electronic and print media. EASIER ACCESS TO AND CONSUMPTION OF PRODUCTS AND SERVICES
Saving the money, but also the time of all buyers is imperative to Sarajevo Card. It`s imperative to shorten the way to the owners of the card, to all the services and products that they can use in favorable prices and promote all the best that Sarajevo offers. The realization of all this will be done through web page, on line map and precise hotspots, where the owners of the card can make same benefits. The web page is also going to give informations about all products and services, with the possibility of web link. The buyers are also going to get, with the card, broshure with the city map, and clearly marked locations where they can use the card or buy one. PROMOTION OF SARAJEVO
Today, there is no important European touristic city that can imagine it`s development without the card that enables to all the visitors an easier and better spent time in the city. City card is the project that is very successful, and as the statistics show, it is a very good way to attract even more tourists, who are more than satisfied, because the card is saving their money and their time. Existence of Sarajevo Card with all it` partners and their promotion, is actually in the first place promotion of Sarajevo, which is for sure recognized in the world, but with this project, Sarajevo is getting the possibility to become even more recogniozed and more atractive to the many visitors.
24/08/2011
