proCFO

The Westpac-Melbourne Institute Index of Consumer Sentiment fell 4.8% in April but this is after a rise of 11% over the last 3 months..

Who has had the greatest influence on your business career to date?

I have been thoroughly blessed to be mentored by a very wise man named Colin Beavis.

Colin was a similar age to my father and he really took me under his wing and showed me that accounting was a lot more than "bean counting" and tax returns.

He instilled in me the importance of being the trusted adviser and working WITH the business owners to help them GROW their beans, not just count them. 😊

Colin was a mad basketball fan, and he always used the analogy that most accountants are only keeping score.

“David”, he’d say “we actually get out on the court and help the business owner score the goals”. 🏀🏆

Think of us as a key part of your business, a critical cog in your money-making machine.

Put simply, we help business owners increase profits and cash flow without spending a cent more on marketing! 😲

If you’d like some Free Powerful Tips to help get more out of your marketing dollars, DM me and we can organise a chat 😄

proCFO Tip: "What You Can Measure You Can Manage"

If you wanted to improve your running fitness, you would time yourself over the same distance and track the results. 🏆

If you want to improve your business, do the same.

If you're not measuring it, you cannot manage it. 👍

“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb