Dance Studio Owners Association
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The Dance Studio Owners Association (DSOA) is currently the largest community of Dance Studio Owners in the world. The DSOA has helped over 34,000 dance studio owners grow their business, impact their local communities and improve the lives of over 800,000 children through their programs and services.
27/05/2026
One of the hardest parts about running a dance studio is how often it can feel like you’re making decisions in the dark.
You wonder:
Am I charging enough?
Am I teaching too much?
Are other studios struggling with this too?
What’s actually working right now?
And because this industry can feel so isolated at times, studio owners often end up relying on comparison, assumptions or small glimpses into what other studios are doing online.
That’s exactly why the State of the Studio Survey exists.
Not for gossip.
Not for competition.
But to create a clearer understanding of what’s really happening across the dance studio industry right now.
Every year, studio owners anonymously share insights into:
• pricing
• profit
• staffing
• retention
• marketing
• revenue streams
…and more.
Last year, over 1,000 studio owners participated and the data revealed some incredibly interesting patterns and trends across the industry.
The 2026 survey is now open and we’d love for you to be part of it.
Click here to take the survey:
https://vist.ly/55mpr
Your families are not just staying because of dance training.
They’re staying because of how your studio makes them FEEL.
In this episode of the Transform My Dance Studio Podcast, relationship marketing expert Barb Betts shares the truth about retention, loyalty and the emotional connection that keeps families coming back year after year.
This conversation is a powerful reminder that studio growth is built through:
✨ belonging
✨ authentic relationships
✨ intentional communication
✨ strong teacher culture
✨ and creating a community families never want to leave
“If you show up authentically, you're in competition with no one.”
If you’ve ever wondered why some studios create lifelong loyalty while others quietly lose families…
this episode is for you.
🎧 Episode out now.
Available on Spotify + Apple Podcasts.
A lot of studio owners still treat summer like a pause button.
But families don’t stop needing connection, structure, movement, and community during summer break.
And the studios that continue showing up over summer are often the ones that walk into fall with stronger momentum.
Summer programs do far more than generate extra income.
They:
• keep dancers connected
• help retention
• create low-pressure entry points for new families
• build confidence and community
• keep your studio visible and top-of-mind
Summer is no longer filler season.
It’s momentum season.
What if your studio isn’t struggling…
it’s just misaligned?
In this episode of the Transform My Dance Studio Podcast, Jodi Shilling shares the branding shift that completely changed the trajectory of her studio.
From losing 70% of her clients…
to building a values-led brand that grew to 800+ students.
This conversation is about so much more than logos and colours.
It’s about:
• building trust
• creating alignment
• attracting the right families
• and finally showing up as the real version of your studio
If your branding feels inconsistent, disconnected or like it no longer reflects who you are…
this episode is going to hit hard.
🎧 Listen now on Spotify + Apple Podcasts.
13/05/2026
Most studio owners are making major business decisions based on what they *think* is normal.
What they should charge.
How many hours they should teach.
What marketing strategies are actually working.
What revenue streams are worth investing in.
But every year, the State of the Studio Survey gives us a real snapshot of what’s actually happening inside dance studios across the industry 👀
Last year, over 1,000 studio owners participated and the data revealed some fascinating patterns:
• 84% of students across the industry take 2 or more classes
• 5–7 year olds were the most profitable age group
• Organic social ranked as the top marketing channel
• Studios with multiple revenue streams often reported stronger long-term growth
The studios growing sustainably weren’t always the ones doing MORE.
They were the ones understanding their business better.
That’s why the 2026 State of the Studio Survey is now open.
By participating, you’re helping create a clearer picture of the dance studio industry in 2026 and we’ll be sharing insights from the data later this year.
Click here to take the survey:
https://vist.ly/532sc
Click here to claim your Sponsored Listing.
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Address
2 Ravinia Drive Northeast, #500
The Rocks, NSW
30346
