Hooper Ruff

What do your collar colours ACTUALLY look like on real dogs?”

Fair question… because studio lighting ≠ real life.

So instead of gatekeeping it - we’re showing you.

Meet Arlo & Lexi 🐾
Two Sunshine Coast GSPs who have basically turned into our unofficial colour swatch team… along with a few very well-dressed friends (check them out here .and.lexi

Here’s what our colours really look like:

Doug Bora Bora Blue
Norman in Oxford Navy
Spencer in British Racing Green (see more .melbourne or )
Pepper in Brunello Brown (check her out )
Ebony in St. Moritz Snow
Lottie in Aperol Spritz (follow her )
Noah in Oxford Navy
Hank in Hermès Orange

No fancy lighting.
No editing tricks.
Just real dogs, wearing real Hooper Ruff.

We’ll be doing a lot more of this this year - because you deserve to actually see what you’re buying.

So… which colour are you picking? 👇

Hooper Ruff is officially a finalist for the 2026 BEAM Awards ✨

Honestly, another pinch me moment.

From multiple finalist spots and wins over the past few years to standing here again - it’s one of those full-circle feelings where you realise the grind, the early mornings, the risks, and the sacrifices are actually leading somewhere.

Building a brand in this space isn’t easy. It’s saturated, it’s demanding, and there’s so much behind the scenes that people don’t see. We’ve always been open about that - because if you’re stepping into this industry, you deserve to know the reality.

But moments like this? They mean everything.

It’s recognition. It’s validation. And it’s a reminder that staying real, honest and committed to what we do is worth it - year after year.

Thank you to the BEAM Awards, the judges and everyone involved. We genuinely love what we do and this just confirms we’re on the right path 🤍