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Did you eat your Brussels sprouts as a kid? I hated them!
This is a good article about using business storytelling to get your message across - and remembered.
http://www.hrdaily.com.au/nl06_news_selected.php?act=2&nav=1&selkey=2602

"Business storytelling" holds the key to messages that stick Employees are more likely to remember a message or meeting when they've made an emotional connection with it, says management consultant Yamini...