Bruce Insurance

A Heartfelt Thank You to Murray Bruce

After decades of dedication, leadership, and integrity, Murray Bruce has officially closed a remarkable chapter with the sale of Bruce Insurance to the Steadfast Group.

As we reflect on this moment, we want to express our deepest gratitude for everything Murray has given, not just to the business, but to the people, clients, and community who have been part of the journey.

From the very beginning, Murray led with purpose. He brought more than 25 years of insurance experience into the founding of Bruce Insurance in 2005, building on the legacy of Stan Bruce before him. What began as a continuation of a trusted family business grew under Murray’s guidance into one of Perth’s most respected insurance brokerages, offering tailored solutions, trusted advice, and an unwavering commitment to putting clients first.

Murray was never just a name on the door. He was the heartbeat of the business. His calm leadership, strategic thinking, and eye for quality shaped every part of the firm, from the selection of industry-specialised account managers to forging a strong alliance with the Steadfast Group, giving clients the rare advantage of boutique service with big-business reach.

He has always championed professionalism, holding qualifications including a Diploma in Financial Services, CIP, and QPIB, and serving as a Responsible Officer under Bruce Insurance’s AFSL. But more than credentials, it was his integrity and vision that inspired those around him.

To many of us, Murray wasn’t just a Managing Director, he was a mentor, a colleague, and a friend. His passion extended well beyond insurance. Whether sharing lessons from his triathlon training or proudly competing in numerous Ironman Competitions; notably completing the 2022 Hawaiian Ironman World Championship in Kona and the 2023 70.3 World Ironman Championship in Lahti Finland, Murray reminded us what it means to pursue your goals with discipline and humility.

Through changing markets and evolving client needs, Murray never lost sight of what mattered most: people. His belief in open, honest conversations with clients and his respect for team development built a culture that truly reflected the values he lived every day.

As Murray now steps into the next phase of life, we celebrate not just a business transition, but the lasting impact of a career lived with excellence, service, and purpose.

Thank you, Murray.

Thank you for building more than a business, for building a legacy.
We wish you all the best for whatever comes next. You've more than earned it.

Warm regards,

The Bruce Insurance Team
& the countless clients and colleagues you've inspired