Engine Group
At Engine Group, we’re an advertising agency driven by the power of ideas to change the world. Whether it’s attitudinal shifts, record-breaking sales or fundamental behavioural change, it all stems from the same sense of purpose: to create positive change. We’re fuelled by passion and creativity. And guided by integrity and responsibility. We do what we love and people love what we do. We are Engine – here to make tomorrow better than today.
The refreshed SharkSmart campaign is officially live and swimming! 🏖️
Rolling out across video, online, airport and transit, plus streaming audio, it’s paddling out right as Queenslanders head into summer and the Christmas break.
Inspired by the cool look and feel of illustrated postcards, the campaign reinforces the behaviours that locals already know and do, and keeps water safety feeling natural, social and second nature.
Proud to bring this to life with our buddies at QLD’s Department of Primary Industries. Shakas all round! 🤙🏼
Wow. OK, so this just happened.
Our 14 Brisbane Advertising and Design Club finalists for Bravehearts have just become 3 x Gold, 4 x Silver and 7 x Bronze plus...
Wait for it...
BEST OF SHOW!
A truly special effort from the entire Engine team who gave so much.
We’re also thrilled for our wonderful production partners who picked up gold, silver and bronze on the night, bringing the total campaign tally to a staggering 19 awards. Well done Taxi Film Production, Director Leah Purcell, DOP Mark Wareham, Ross Batten, Jarsonic and Sam Scoufos.
Of course a massive thank you to Bravehearts. Not just for the extraordinary work you do, but for believing in the idea and trusting the process. We could not have asked for a more fulfilling partnership.
And a heartfelt thank you to everyone that contributed their craft, gave their time and pledged media support - you know who you are.
This one is special. Proud of the work, the purpose and the people.
View the final work here: https://enginegroup.com.au/case/grooming-hides-behind-harmless/
👋💬📱 Meet Rosie Hodgson, our new Account Director / Social Media Manager, and the newest human behind the hashtags.
Rosie joins us from VML, where she’s spent the past four years shaping campaigns for The Lott, Powerball, Set for Life and Lucky Lotteries, with a few big rebrands and plenty of scroll-stopping social.
From always-on content to full-scale launches, she’s made a habit of keeping things fresh, relevant, and genuinely engaging.
A self-confessed social nerd (and coffee enthusiast), Rosie’s all about ideas that stick, and the people behind them.
Welcome aboard, Rosie.
Good things keep happening at Engine. ☕⚡
14/07/2025
While the industry holds its breath, Engine just made a power move.
We’ve appointed François Hafner as our new General Manager - a globally seasoned operator who’s shaped brands like Audi, AGL, The Lott, Heinz, and Hugo Boss.
He helped Audi make clowns cool – with the campaign scooping a Grand Prix at the IPA Effectiveness Awards, a Graphite Pencil at D&AD, and Campaign’s “Best of the Best”.
He’s rebranded giants, launched a car, and managed fragrance shoots with Hollywood A-listers without breaking a sweat.
And beyond the résumé, Franc brings an infectious optimism and calm confidence that makes big ideas feel possible, and big challenges feel solvable.
In a market full of nervous cuts and safe bets, we’re backing talent, ambition, and bold thinking.
Because good things are happening at Engine.
Welcome, Franc. Let’s do this.
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Address
40 Leichhardt Street
Brisbane, QLD
4000
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
