Shane Pace

One of the most sort after back pieces there has ever been. This place has everything hand picked for you to get the best outcome. Things weren’t just chosen out of a catalogue because they look good. To think there’s more crazy pieces to come is unreal!

F**k training somewhere that doesn’t push you to your goals! You know this is where it’s at.

BRANDING! When it came to the new branding we really put some time and thought into it. We didn’t go off any trends we went off a feeling. So for a long while we had sit and let that brand marinate until we found what felt like our identity.

The monogram was inspired by an NBA championship ring. They are so very hard to achieve but whenever a player gets critiqued on how their career was it’s always measured by how many championships they’ve won. We thought something iconic but something that represents selflessness, discipline and relentless to succeed was a perfect fit for the brand.

The colour “Olive Verde.” Now this really was a feeling. Olive is lux, it’s calming but it’s strong. This was everything we wanted to present.

The Worldmark. Triangular notches that flow through the whole Worldmark which forces you to finish and complete the word. For us it was simple and minimalistic, everything we are.

You need to live and breathe your brand like it’s apart of your body, almost like an extension of your body. This is our identity. Be Elit3 Training Club. It’s not just a place to train and become the best version of yourself, it’s a feeling, it’s selflessness, discipline and relentlessness. It’s self belief that you can achieve anything.

A special mention to our branding specialist .co. Trent was phenomenal in guiding us to design all of this. He is an absolute wizard when it comes to branding.

When you see our signage know that it was done by the best . On short notice they got it installed and it has made the place look unbelievable. Thank guys! Another bit of content to come on this shortly.