Reimaginers

I like to come up with 5 excellent insights from each realm before moving to design solutions.

It gives me an awesome buffet of possibilities.

Little guidelines also signal me to move to the next stage of my process so I’m never in analysis paralysis.

Creative processes are very lateral and the same divergent thinking that makes creativity so potent also means you can create ideas forever without moving on (or knowing if they are right for you, though that’s another story).

Enjoy your buffet of possibilities for reimagining your lacklustre launch.

ELDER

🔮 What are the different ways my launch activities will create customers? How will my messaging and campaign activities shift before, during, and at the end of the launch?

SEER

🔮 How many customers do I need to reach my financial launch goal? How will my prelaunch messaging reach many people in my target market, knowing only a portion of those who see it will ever become customers?

SAGE

🔮 How is my offer 10x better than my customers current status quo? Why do they choose the status quo over my offer? What is happening in their life when their priority shifts from sticking with the status quo to prioritising an alternative like mine?

ALCHEMIST

🔮 How can I best show off the showstopper features that tick BOTH of the following boxes:

☑️ Matters significantly to my customers (shut up and take my money)

☑️ Is something that I do better

TRICKSTER

🔮 In my customer’s status quo, what is screaming for attention? How can my launch bring fresh air, fresh energy, and shine a bold spotlight on this?

I hope that supports you!

While not yet a trillion… I worked out that there are 9 zeros after the amount of adspend I’ve seen funnelled into launches.

They are one of the most significant exposure activities designed to bring new energy into a business.

Real money and real dreams are on the line at launches. That’s why it hurts when a launch just doesn’t deliver.

We’ve all been there.

That’s why I’ve got coming up for you, an experienced perspective to support you in nailing your next launch.

Public transport by boat.

Public transport and rideshare alike have been gradually expanding to regional types of transport options such as rickshaws which is already really cool to see. The future and the past both colliding in the present is always a really cool thing to see.

Bangkok is adding electric boats as it’s newest method of public transport. You can hail boats via an app with fares calculated based on distance. It alleviates traffic jams, is an environmentally friendly alternative, and no doubt will be a tourist drawcard too.

Got a fun brand? Please share the wins it has given you.

My Reimaginers brand has given me many wins, but a favourite is how since having this brand the ideas I create (whether product or campaign) are much more creative and fun.

My paper fortune teller business cards, jumanji-style text message love poem campaigns, and a service I used to have called ‘ask the oracle’ have been particular favourites.