U Race It Racing Simulators

🏁💨 FULL THROTTLE AT MELBOURNE UNI💨🏁

Today at The University of Melbourne we didn’t just host an event…

We 🚀 launched a full-blown racing showdown.

🕹️🏎️ Two elite racing simulators

🔊 Engines screaming

⏱️ Lap times tumbling

🔥 Competition at redline

From divebombs into hairpins 😮‍💨 to inch-perfect apex hits 🎯 and flat-out straights at max revs ⚡ — it was nonstop action.

Engineers traded formulas for racing lines.

Precision met pure adrenaline.

And that leaderboard? 📊 Constant chaos.

This wasn’t a chill activation.

This was LIGHTS OUT. 🟥🟥🟥🟥🟥 ➡️ 🟩

Ready to bring this energy to your next event?

Let’s go full send. 🚦🔥

🏁🍻 Sydney, Start Your Engines. 🍻🏁

The ultimate racing simulator experience is now live at Hotel CBD, 52 King Street — proudly brought to you by Heineken.

🔥 Ultra-realistic race simulation

🔥 Immersive track experience

🔥 Leaderboard bragging rights

🔥 Ice-cold Heineken waiting at the finish line

And here’s the best part…

⏳ It’s only here until the race finishes this Sunday.

That’s right — you’ve got until the final lap to put your skills to the test in the heart of Sydney. Miss it, and you miss out.

🎮 One simulator.

🏆 One winner.

🍺 One perfect Heineken.

Tag your fastest mate 👇

Get down to Hotel CBD.

Beat the clock before Sunday’s chequered flag.

📍 Hotel CBD, 52 King Street, Sydney

FinalLap

🚨🏁 SOUTHBANK RIVALRY JUST GOT REAL 🏁🚨

Think your team has what it takes to dominate the track?

We’re bringing the heat to 2 Southbank Boulevard with a high-performance racing simulator experience designed to fuel competition, teamwork, and bragging rights across agencies.

This isn’t a game.

This is reaction speed.

This is strategy under pressure.

This is leaderboards, lap times, and full-throttle rivalry.

🔥 Why get involved?

• Head-to-head agency battles

• Live leaderboard standings

• Ultimate bragging rights

• A high-adrenaline team bonding experience

• Fastest lap crowned Track Champion

Whether you’re a seasoned motorsport fan or just confident behind the wheel, this is your chance to represent your agency and put your name at the top of the board.

📍 Location: 2 Southbank Boulevard

🏆 Teams. Competition. Glory.

Tag your agency. Build your team. Claim your spot.