Clickify

"AI may accelerate the work, but human insight is still what gives a brand soul." Lisa Comerford, Clickify

As a team, this is a constant discussion topic.

There's no doubt that AI has transformed the way we work: from content creation to data analysis to campaign optimisation. The speed is remarkable. The efficiency, real. But what AI can't replicate is the nuance of a client's industry. The story behind a business. The instinct built from years of experience working alongside real people with real goals.

At Clickify, every strategy we build, every campaign we run, every recommendation we make is shaped by human expertise because your brand isn't just a product to be marketed. It's a story to be told.

And humans tell the best stories.

AEO (Answer Engine Optimisation) isn't replacing SEO - the relationship is symbiotic. While SEO drives traffic through traditional search rankings, AEO optimises content for AI-powered answers in featured snippets and voice search.

Strong SEO fuels AEO success since AI systems favour content from trusted domains with established authority. Smart businesses need both strategies to maintain visibility as search behaviour evolves.

Chrome now commands 74% of the desktop browser market – the highest share we've seen in years. This dramatic shift means optimising your website for Chrome performance isn't just recommended, it's essential for reaching three-quarters of your desktop audience.

Meanwhile, mobile and desktop usage have reached near-parity at 50% and 47% respectively, signalling balanced optimisation across both platforms is more critical than ever.

Is your website ready for 2026's browsing landscape? Read more 👀

https://clickify.com/internet-usage-trends-2025/