Fabri Communications

Merry Christmas everyone! 🤍

I’m officially signing off at 12pm today for the long weekend, and looking forward to sippin’ on a Spritz or two this afternoon and spending quality time with family, friends and my little chihuahua Romeo. 🐕

BUT, I will be back at it next week continuing to create content for my incredible clients so if you’re also working throughout the break or using the time to plan your marketing material for 2023, my inbox will be open and I’ll be around for a chat!

I wanted to take this opportunity to thank my beautiful clients for another amazing year! 🥰

It gives me so much fulfillment being right there with you on your journey, celebrating your wins and watching your business grow. 🚀

It’s been a big year of business for me. I may not post on here a lot (sorry, I really want to make more time for my own socials next year 😅) but it has been a massive year of website copy, blogs, email marketing, corporate comms and all things socials. I also joined a business networking group, which I’m loving!

I hope you all have a lovely Christmas holidays. Thanks again for all your support in 2022!

Much love,

Elizabeth

Blogs have been our most requested service this week 👏🏻✍🏼

As a business owner or marketing manager it should be your goal to position your brand as an authority in your industry by sharing high-quality long-form content across your website, socials and email marketing.

Today we share some quick tips to writing an engaging blog article:

💡Topic selection is key. Ask yourself is the subject matter going to be helpful and is it interesting? What is the shelf life of this content also? Is it timely or evergreen?

👀What is the purpose of this blog? Promoting a particular product or service? Social proof? Get real clear on what you strategically want it to achieve.

💥Write a click-worthy headline! Proven headline formulas use power words, numbers, and aren’t too long.

🪝Include a strong intro (hook) that grabs your readers attention from the get go.

🗣Always keep your target audience in mind and be consistent with your brand voice.

📝Use subheadings to break up your content - it should be scannable and easy to get through.

📷Use relevant visuals to break up the copy.

💻Don’t forget to use SEO keywords throughout.

🔗Hyperlink content to external websites ie the source of your information. You’ll also want to interlink to other pages within your site when referencing a product or service.

👏🏻Make sure you fact check everything and attribute all quotes and research to back up your claims.

▪️Use bullet points/lists to make the copy easier to read in areas.

😍End with a clear call to action.

If you’d like us to do all the work for you and deliver a fresh bundle of blogs to your inbox this month, head to our website to view our packages or email us at [email protected]