Iconic Scarborough

Since obtaining a development approval for a previous design scheme in June 2018, 3 Oceans have been reassessing this project and have progressed a new design. We are now excited to launch our new project website https://iconic-scarborough.com.au/ that provides more detail on the extensive community benefit components that we will be delivering.

The new website provides an opportunity for the community to 'Have Your Say' and we encourage you to leave us a comment after you've gone through all the videos and additional information.

Thank you and we will be back soon with more updates.

Iconic Scarborough – Revitalising a Scarborough Icon Thank you for being with us throughout the whole journey, we would like your feedback on how we have considered and responded. We will collect and consolidate all information received by 23 June 2021 for DA lodgement and keep monitoring all comments received thereafter

Iconic Scarborough - MRA Approval

3 Oceans Property Group welcomes the MRA Board’s decision to approve the revised development application for the Iconic Scarborough project.

Whilst we were disappointed that the original proposal was refused in late 2017, we have worked hard to respond to the issues raised by the MRA through a collaborative, productive and rigorous mediation process.

The new design is reduced in scale, gives a higher level of consideration to its coastal location and has achieved ‘design excellence’ status from the Design Mediation Group.

Iconic Scarborough will be a strategically important asset for WA. It will promote tourism, provide a new place for local people to enjoy, improve the accommodation offering, and create exciting new retail and food opportunities.

Importantly it will create 2,200 jobs during construction and over 700 permanent jobs in Scarborough.

3 Oceans would like to thank Western Australians and the Scarborough community for their support and encouragement of the project.

Iconic Scarborough – Design and Place

Iconic Scarborough, Perth’s first piece of iconic architecture that truly celebrates the beauty and unique character of the West Australian Coast line.

The proposed material and color palette for Iconic Scarborough is a reinterpretation of the existing coastal landscape. The podium design is conceived to emulate that of an oyster. The sculpted exterior represents the hard shell – rough in texture but strong and protective. The internalized faces of the podium are delicate and fine, much like the form of the pearl within the shell. Scalloped glass surrounds and protects the central public plazas. It creates a sense of arrival as well as a meeting space – a unique and memorable experience.

The materiality of the podium seeks to develop and build upon the character of Scarborough creating a sense of place. It offers a richness of texture and patterning while showcasing the natural colour and material palette found in the projects context along Perth’s metropolitan coastline. As the towers rise the glazed forms undulate, providing ‘movement’ and a subtle, refined built form.

The materiality of both towers is consistent – refined glazing panels with a subtle change in colour reflect the natural pigments of the Indian Ocean that embraces the suburb of Scarborough and its coastal context.

Public comment closes this Sunday!

Now is the time to express your support for Iconic Scarborough to the Planning Authority.

https://www.mra.wa.gov.au/public-comments/revised-development-application-appeal-reconsideration-proposed-43-storey-mixed-use-development-lot-601-no-10-scarborough-beach-road-scarborough

If you would like to see this world class development become a reality, and bring much needed design excellence, greater public amenity and tourism to Scarborough and Perth, then please take a small moment out of your day to complete the MRA submission.

Your support is critical for the approval of Iconic Scarborough, and it will take less than two minutes of your time.

Please follow the link below to show your support!

https://www.mra.wa.gov.au/public-comments/revised-development-application-appeal-reconsideration-proposed-43-storey-mixed-use-development-lot-601-no-10-scarborough-beach-road-scarborough

Revised Application - Proposed 43 Storey Development, Scarborough We invite comment on a revised development application for a proposed 43 storey mixed use development at Lot 601 (No. 10) Scarborough Beach Road, Scarborough

Iconic Design - Building Shape

Firstly thank you for all of your support for the revised Iconic Scarborough development. Throughout the next few weeks we will be creating a series of posts giving more insight into the changes between the two designs, and the reasons for these changes, with this first post on building shape.

Working closely with the MRA, we have significantly revised the bulk and scale of the development to minimise amenity impacts on neighbours and the locality. The podium is now lowered in height by three levels and presents a more intimate pedestrian scale. The design consolidates the public and retail spaces along Scarborough Beach Road, West Coast Highway and Filburn Street, including a centrally located public plaza that defines the main pedestrian entry point to the development. The towers are now more slender, set back further from the street and rotated by 45 degrees to improve the visual separation between the structures. The hotel component is now separated from the podium and conceived as a linking element between the two towers, with increased setbacks to minimise the impact of the development at the street level. The revised design enhances the sense of place through the sensitive use of materials & forms that relate to the local Scarborough character, connecting more successfully to the neighbourhood and broader locality.

3 Oceans is pleased to unveil Iconic Scarborough re-imagined.

Over the past few months we have participated in a mediation process overseen by the Department of Planning, which has been collaborative, productive and rigorous.

The project has been comprehensively redesigned, and whilst the revised proposal retains the iconic and world-class elements of the original proposal, it has given a higher level of consideration to its coastal location and an increased focus on the tourism potential of Scarborough and Western Australia.

Just some of the key revisions in the form of the building include:

- A reduced street level impact through reduction in bulk and scale of the podium
- More slender towers enhancing view corridors
- More generous public open space areas
- Emphasis on providing WA focussed retail experiences at ground and Level 1
- A significant reduction in car bays addressing traffic concerns
- Redesigned observation deck with public restaurant and bar
- A major “WA Experience Centre”
- Improved public connectivity through he WA Experience Centre to the public viewing tower amenities

In terms of the towers themselves, they consist of refined and gently undulating glazing panels, with their subtle change in colour referencing the patterning of the ocean on the coast of Scarborough.

A series of informative posts over the coming weeks will showcase the key changes and enhancements to community benefits that have come through the revised design.

For more information please visit:
www.iconicscarborough.com.au