Pretty Soon

GODT: The Science of Personalized Wellness

In 2024, Pretty–Soon® was approached to help shape the identity of a new wellness platform centred around personalisation.

We built an identity system with an elevated but inviting feel, anchored by a tight grid, refined art direction, and custom motion behaviours. We also developed a bespoke framework, inspired by river stones, and designed to make personal progress visible.

Unfortunately, the brand never made it to market.
Here’s a look at what might have been 👀

A Pretty–Soon® Thing

Creative Direction:
Strategy, Copy: .today
Creative Team: .au, .souvanthalisith, .macmillan
Wordmark Refinement:
Case Study: bysienazadro

Type:
Neue Haas Grotesk: Christian Schwartz, Max Miedinger
Gaisyr Mono: