Pretty Soon

GODT: The Science of Personalized Wellness

In 2024, Pretty–Soon® was approached to help shape the identity of a new wellness platform centred around personalisation.

We built an identity system with an elevated but inviting feel, anchored by a tight grid, refined art direction, and custom motion behaviours. We also developed a bespoke framework, inspired by river stones, and designed to make personal progress visible.

Unfortunately, the brand never made it to market.
Here’s a look at what might have been 👀

A Pretty–Soon® Thing

Creative Direction:
Strategy, Copy: .today
Creative Team: .au, .souvanthalisith, .macmillan
Wordmark Refinement:
Case Study: bysienazadro

Type:
Neue Haas Grotesk: Christian Schwartz, Max Miedinger
Gaisyr Mono:

Netflix x Puma — Formula 1: Drive To Survive⁠
⁠
A peek under the hood of our experimental 3D, motion and AI work for Puma’s Formula 1: Drive To Survive capsule campaign 🛠️ ⁠
⁠
Creative Direction ⁠
Design Direction .souvanthalisith⁠
Creative Technologist .au⁠
3D & Motion ⁠
3D Model ⁠
3D Texturing .xyz⁠
Music & Sound

First on. Last off. 🥶🔥
Tasty motion and film techniques served up in our HEATGEAR® campaign for  and 

➡️ Swipe for some BTS feat. the finest crew in Chicago 

Bringing the heat on and off the field ⚡️

Campaign creative for UA HEATGEAR® with  and 

CREATIVE
Creative Direction:
EP:
Design Direction: .souvanthalisith
Art Direction:
Editor:
Motion: .maxwell
VFX: .films
Music + Sound:

VIDEO TEAM
Production:
Director:
Producer:
Production Manager: Kelsey Gilchrist
Location Manager: 
1st AD:
2nd AD:
DP:
1st AC: .anderson
2nd AC: Elijah Wilborn
Gaffer:
BBE:
Grip: Jonathan Matthys
Sound:
VTR: Randall Tockes
Production Designer:
Art Director:
Set Dresser: .pdf
Art PA: .dolin
Stylist: .co
Wardrobe Assist:
Makeup: 
MU Assist:
PA: .villxlobos .daffada Rich Lee

Athletes: .5ive

PHOTO TEAM

Photo:
Art Direction:
Photo Assist: 
Digitech: 

UNDER ARMOUR
UA Creative: 
UA Lead Producer: