Braincells

This summer we were tasked with developing new TVC creative for The British Sausage, Ham & Bacon Co. With the growing popularity of their bacon, the brand has become more diverse. This presented us with a challenge to continue emphasising the importance of traditional butcher quality products that can be enjoyed at any time of day, while seamlessly integrating the bacon into the communication.

We created a brand device, in the form of an old treasured recipe book, to represent traditional butcher wisdom and knowledge, while also providing depth for business growth and future diversification.

Utilising The British Sausage, Ham & Bacon Co. recipe book, we crafted two television commercials, one focused on butcher quality sausages and the other on the traditional raw cured bacon made with Australian pork. The TVCs also emphasised how the products can be enjoyed at any time of day using high impact recipe photography combined with a nostalgic View-Master graphic featuring iconic Australian locations.

Read the full case study and watch the commercials: https://lnkd.in/gPK6DdgE

Braincells was approached in 2022 to help refresh the brand logo and packaging for Bannister Downs Dairy.

From their second to none animal husbandry, to their slow pasteurisation process to preserve nutritional integrity, and eco-friendly pouch made of 35% chalk, Bannister Downs is on a journey of continual product improvement with the goal of producing healthier milk, of a quality to rival anywhere in the world.

In learning about and understanding how Bannister Downs operates, we landed on the brand positioning of “Committed to Ethical Dairy”.

The masterbrand logo was refreshed for use both on and off pack, ensuring readability of the brand name. Alongside the masterbrand logo refresh, we re-designed the packaging for Farm Fresh Milk and All Lite Milk.
The graphic representation of a rosette was utilised to convey highest quality and be a lock up that could sit on anything. We re-imagined the iconic image of Heather the cow, as a highly detailed, handmade pencil illustration – a portrait. The product description is held in the sash, another suggestion of award winning ‘agricultural show’ iconography.

The refreshed milk product packaging was launched into market and received positive feedback from both industry and consumers. The new packaging design has since been rolled out across Farm Fresh, All Lite, Non Homogenised and Full Cream SKU’s in various formats including a 2L bottle, 600ml pouches and 745ml glass bottle. You might also spot the new branding on the Bannister Downs trucks driving around WA.