Living Online

We're Hiring! Join our award-winning digital marketing team today!

Are you ready to take your career to the next level with one of Australia’s most exciting digital marketing agencies? At Living Online, we’re growing fast and looking for top talent to join our senior team!

We’re currently recruiting for two key roles:
🔹 Lead Digital Marketing Consultant - a senior role shaping strategy and mentoring talent.
🔹 Lead Performance Marketing Consultant - a specialist role driving high-impact paid campaigns and performance excellence.

Why work with us?
✔ Flexible working arrangements & global working opportunities
✔ A supportive culture that champions growth and development
✔ Fun team events, meaningful work and career progression
✔ Work with innovative brands and deliver real results

If you’re passionate about digital marketing and ready to make your mark, we want to hear from you!

Learn more and apply here 👉 https://bit.ly/4k8kTXv

Enjoy some cheerful photos from our 90's themed Christmas party last week!

We started the day in the office with THE LOLLIES AWARDS 🍭 where we all got recognised for key aspects that characterise us as professionals and colleagues.

We had the Most Infectious Laugh award, the Sensei award, the Swiss Army Knife award and the Out Of Office award, just to name a few!

We then continued the day with a Christmas classic, Secret Santa 🎅, followed by some *cough* healthy fussball and table tennis office competitions!

Later in the morning, we onboarded the ultimate karaoke party bus. And if there is one takeaway from the bus ride is that we should all be grateful that we don't rely on our singing skills to make a living!

Despite our dubious singing abilities, it was so fun to sing and dance to the rhythm of our favourite '90s classics while driving in between the venues we had planned for the day:

👉 Lamont's Winery
👉 Valley Social
👉 Supa Golf

Grateful to have a team of such amazing people! What a year 2022 has been, bring it on 2023!

The End of Content Marketing?

Yes, you read that right! In the past content marketing was not recognised as a form of advertising, and such was immune to its rules and regulation, however that is all about to change!

Content marketing used to subconsciously create a positive relationship with a brand has been exploited in the gambling and fast-food industries among others. The new regulation will restrict the dark side of content marketing but will also force all social media content to adhere to its rules.

New regulations include:

❌ Featuring children in advertisements (within certain industries)

❌ Encouraging drinking

❌ Targeting children

Read more about how this could impact your business here:

Social media ads are about to change – how new rules on content marketing will affect what you see and share Social media ads are set to change under new content marketing regulations.

Search Engine Optimisation (SEO) is an ever-growing topic, with businesses all striving to gain a competitive advantage.

The benefits of SEO include:

👉 Increased quality traffic

👉 Better conversion rates

👉 Bypassing competition

With an enormous upside, the question remains, how can you improve your SEO?

Luckily the team at Semrush are experts on the matter, have a read here!

How to Improve SEO Rankings in 11 Steps There are over 3.5 billion Google searches per day. If you want to stand out, you need to play by Google’s rules. Learn all about how you can improve your SEO, from optimizing existing pages to strategizing for local SEO and everything in between.

Wondering what to expect from the future of marketing?

With 2023 fast approaching, it is crucial for your business to know the up-and-coming marketing trends so that you can implement marketing tactics well before your competitors.

Some up-and-coming marketing trends to look out for include:

👉Livestreaming & video-based content to surge!!
👉User-generated content (the new word-of-mouth marketing)
👉Integration of voice search for SEO

To read more on marketing trends and strategies for 2023, click the link below.

Does your business need help in preparing for the future? Get in touch with the consultants at Living Online for a chat on how a customised strategic plan will help grow your business.

P.S. Coffee on us 😉

16 marketing trends and strategies for 2023 2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior. To prepare for the year ahead, check out these 16 marketing trends that could impact your marketing strategy for years to come.

Have you claimed your new .au direct domain?

With the deadline for businesses to claim their new .au direct domain fast approaching, our latest blog covers all the information you need to know!

Our blog covers:
👉The importance of securing your .au direct domain
👉Advantages of utilising your .au direct domain
👉The steps you need to take to claim yours

Read the article below to find out how the new .au direct domain will affect your business.

New .au Domains – What This Means For Your Website In March 2022, the .au Domain Administration (auDA) introduced .au direct domain names as a new option for Australian internet users. These shorter and simpler domain names are available to all businesses ,with a verified connection to Australia. Fin...

Take it from the experts: web design is more important than ever.

Well-designed websites have the ability to create an everlasting experience for the user to engage, explore, and interact with your brand.

To improve your website’s appearance, you could:

👉Integrate negative space into your site design
👉Change up your typography
👉Implement nostalgic design elements

If you want to read more on modern web design trends, click the link below.

Does your web design need a refresh? Get in contact with the Living Online team to discuss how our expertise in web development can help your business achieve success 😊

6 Modern Web Design Trends in 2022 to Inspire your Design Need to design a fresh and modern website? We’re uncovering the most innovative web design trends in 2022.

Is increasing your B2B leads an objective for 2022?

Businesses that prioritize content marketing generate three times as many leads than businesses that do not. Regardless of if your business is big or small, a solid content marketing strategy has the ability to elevate your business to the next level.

As a business owner, you should consider these reasons to sort out your content marketing strategy ASAP:

👉 Everchanging B2B buying habits (everchanging content)
👉 Ability to use analytics to greater understand your target audience
👉 Cost-effective method of building brand awareness (win-win!)

More reasons are listed in the Entrepreneur’s article below, which also highlights how content marketing could be your answer to ensuring that your business’ presence is seen online.

If implementing a content marketing strategy tickles your fancy, get in touch with the Living Online team for a chat today.

4 Key Reasons Your B2B Startup Needs Content Marketing Businesses that prioritize content marketing generate three times as many leads and see 30% more growth — here's why you need it and how to capitalize on it.