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PR & Communications Agency | Authentic Thought Leadership | AI Search Visibility | Media Coverage | Digital Reputation
We help purpose-driven leaders & organisations build credibility, visibility & trust with strategic PR, media & high-authority content. Our focus is to help you reach your target market and connect with them in an authentic and engaging manner. We simply get on with the job and bring our journalist ‘do whatever it takes’ attitude to creating content that captures attention.
Meaningful media coverage is not always about the biggest headline. Sometimes it is about reaching the right audience.
This month’s Good Newsletter highlights how Merit Consulting Group, Muzz Buzz and The Roebuckbay Hotel used targeted media opportunities to connect with engaged audiences and build trust, authority and visibility through earned media.
Read the full edition of our Good Newsletter here: https://www.profilemedia.com.au/the-good-newsletter-may-2026/
📩 Prefer Email? Sign up to get the latest edition straight to your inbox: https://www.profilemedia.com.au/newsletter-sign-up/
How does the global price of scrap copper impact households and businesses in Western Australia?
As Steve King from Merit Consulting Group explained on 7NEWS Perth, rising copper prices are driving increasingly brazen thefts from construction and demolition sites across the state.
In some cases, thieves are stripping valuable copper from buildings before remediation work can begin, often damaging asbestos pipe-coatings in the process and creating significant safety risks.
It's an issue that extends far beyond the value of the stolen metal, impacting community safety, project timelines and budgets.
See the story below: https://www.facebook.com/reel/1353921846582300
28/05/2026
Halfway through day one of the Future of Generative AI in Public Relations & Communications Summit and there's already some great learnings and conversations happening.
Artificial intelligence is no longer a buzz word, it's increasingly part of people's every day. So what does that mean for the PR, Media and Communications landscape?
Lisa is attending the Sydney conference virtually, but the interactive morning sessions with Canva's Holly Ledlin, Freedom Furniture's Rebecca O'Hearn and Amazon Web Services' Matthew Wu already have her sharing insights with the team.
Early takeaways? Remain curious, try, test and review the various tools on offer, and if we think AI is saving us time now, just wait until we see what is around the corner.
Oh, and no one likes AI slop. But then, we already knew that 😉
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