Sounds Like Design

There is a major communications chasm between many architects and their future clients.

And this chasm can often be explained by the Dunning-Kruger effect.

If you're not familiar with that term, Dunning-Kruger describes a cognitive bias whereby non-experts often overestimate their skills and knowledge, and experts tend to downplay their knowledge and skills.*

This article from the ARBV unpacks how it impacts client-architect relationships.

And once you understand that, you can start to bridge the gap.

So how do you build that bridge?

It's probably a bit complex for an Instagram post!

But I provided more details in today's newsletter - so if you're not yet on the list...

- and you'd like to read it -

just DM me your email address, and I'll forward it to you.

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Is your new client pipeline flowing well?

Do you have a steady stream of good enquiries and leads, and a tap you can turn off and on?

Or maybe it’s leaky, or blocked!

Architects can take inspiration from the amazing fountains in Rome…

Because those ancient Romans really knew how to control the flow of springwater, to where it was needed!

There are fountains and taps all over the ancient city, fed by 2000-year old acqueducts, viaducts and pipelines.

So they provide a great analogy for architecture’s new client pipelines.

I’ve unpacked the similarities in my latest blog post, called:

“Does architecture have a pipeline problem (or three pipeline problems?)”

You can read it now, here

https://www.soundslikedesign.com.au/blog/what-are-architectures-pipeline-problems

and I’d love to hear your thoughts…

Does this fountain analogy work for you, when you think about your new client pipeline?

Image 1: Trevi Fountain by Gabriella Clare Marino via Unsplash.

Images 2-4: photos taken by me when we stayed in Via Margutta, where the 1920s Fontana degli Artisti (Fountain of the Artists) is located.