Studio Papa

Over the last year, I've had the pleasure of working on a brand refresh for the good folks at . It's not too often you get to revisit work you did 7 or 8 years ago, but when the opportunity arises I always relish a good tune-up.⁠
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A lot has changed in the cinema market since then, not to mention the pay-TV market, or even the social landscape generally, so it made sense to take a few steps back and build a solid strategy, before reaching for the tools.⁠
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While the details of our strategy & tactics are still under lock and key, I'm a big believer that simple is better when it comes to this stuff. And our strategy at its core was simple — to help customers fall in love with LPC. Whilst most cinemas or movie outlets are functional and transactional, very few are honestly loveable, and that's where Luna shines bright. We just had to work out how to cultivate that experience even more.⁠
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