See Creative

Recently, I needed a breast examination. Anyone who has experienced this will know that there is a level of anxiety that goes with an appointment like this.

I was led into a changing area, it was nice enough, clean, given a blue gown and a shopping basket to ‘hold my belongings’.

I had to sit with other women in blue gowns, and shopping baskets in the waiting room without a bra on, feeling awkward.

After the scan, I had to wait in the room again… it got me thinking, it would be very easy to make this experience much more dignified for women. Could they not have installed small lockers in each change room? How about a wicker basket? Could they allow you to just undress in the examination room? I mean it takes like 1 minute to undress?

Could they have some tea and coffee in the waiting area to ease some of the anxiety people are feeling going into an appointment like this? And how about notice of how long the wait will be for the results?

When we as businesses and services think creatively, with empathy and actually understanding of the lived experience of our customers, we can create an interaction with our brand that is truely unique and distinctive.

If you are stuck with how to connect and BE SEEN by your market, I urge you to DM me and let’s brainstorm ways for you to make business communications easier!

This may be contentious but hear me out...

It’s true that you can turn on skill and technique as required, the ability to layout a document, facilitate a workshop, build a house…but creativity, no, that can not be switched on and off when required.

Creativity comes from having space and time, it comes from allowing shower thoughts to develop, moments to marinate. Creativity comes from nurturing creative living and thinking and preserving space for creative work and play.

Ever wondered why those brands are standing out? Being memorable, clever, noticiable? It’s not that their designers are more skilful, it’s that they have the budgets and time to let creativity flourish, ideas form and play happen.

So it’s fine to say, I have limited budget for design or branding, that is ok, but we can’t also expect creative magic in that same request.

So what can we do as brands?

1. Work with your designers or marketing peeps to build time for creative play and exploration. To create unique solutions requires marinating time.

2. Believe in possibilities, don’t be limited by what already exists.

3. Work with folks who are already nurturing creative play and curiosity in their lives, this naturally will flow through to your brand and work.

What to know how you can start embracing more creativity into your brand or life, comment ‘CREATIVE’ below and let’s brainstorm how we can make that happen for you!

Really proud to see CRSE Group continue to grow. Who can spot the Kindness Matters notepad in there too?

Introducing CRSE Group An introduction to CRSE Group, a strategy consultancy for inclusive leadership.

📢 Absolutely f*cking exhausted, but happy!…

That’s the next design! 😂🤣

But actually, here I am, here WE are. The eve of Christmas 2021… probably looking different to what you thought last year? Do we ever know?

I don’t have the energy right now to recap the whole year. It was massive. I know there were some fantastic moments and some bloody terrible ones. As is the ebb and flow of life.

So this post is to say, if you are here, if you have followed, liked, shared, commented, messaged, stalked sneakily without ever interacting 👀, and especially if you have purchased from me or engaged me in a project… Thank You! ✨🙌🎉

I am incredibly grateful for you all and I wish you moments of kindness, gentleness and happiness this festive season.

Be proud of the small progress you have made, personally, in parenting, in your work, in your heart… it all counts.

If this time of year really sucks for you, please know, my DMs are always open and if you are in Australia, here are some incredible services you can contact for support.

If you or anyone you know needs help:� on 13 11 14� on 1800 551 800� on 1300 224 636
Relationships Australia: 1300 364 277

DirectLine Victoria drug/alcohol counselling on 1800 888 236�MensLine Australia on 1300 789 978�Suicide Call Back Service on 1300 659 467

With love,
Dx
ID: 41 year old woman sitting on a grey concrete outside bench, legs crossed in front of her at the ankles. Wearing a black tee shirt with the lettering ‘happy looks good on you’ and jeans. She has glasses and rests her head on the wall behind. She is smiling.
#2021