Storyteller Studio

E.g. is Latin for “exempli gratia” which means “for example.”

I LOVE spotting great examples of good copy out there in the real world. Remember 💡copy is all about capturing your audience’s attention and converting them into customers. You want to draw them in, keep them and encourage them to BUY THE THINGS YOU’RE SELLING WITH YOUR WORDS.

This week’s is from Boody 🌿

SWIPE 👉🏻 for a preview.

Just Boody-ful 😍

Straightaway you get an understanding of Boody’s brand values:

🌿Comfort
🌿Sustainable
🌿Warm
🌿Inviting
🌿Eco-friendly

Their trade marked tagline is “official underwear of the entire planet.” This alludes to the impact and reach they’re striving for worldwide, how their underwear suits every body AND their sustainable, eco friendly ethos.

P.s they had recently teamed up with Frank Body, gifting a free coffee body scrub with orders 🌿 What a match made in heaven 😍🧘🏼‍♀️ I’ve written about Frank Body’s exceptional copy in the past {linky link in stories 🔗}

Check them out

Storytelling, when used in marketing and advertising, is a technique that is predominantly concerned with a particular narrative you wish to tell about your brand. Its aim is to invoke feelings and create loyalty between a business and its customers. It humanises your brand.

Stanford’s Graduate School of Business found that when people listened to business pitches, they overwhelmingly connected more with those who shared stories. For those who pitched facts and figures, only 5% of listeners recalled the statistics shared but 63% remembered the stories.

Storytelling is everywhere and the big brands use it. When the Covid pandemic shut down air travel, many airlines suffered huge financial losses. Once travel picked up again, it was imperative that airlines found a way to launch back into business. In 2022 Qantas created a very successful campaign that went viral (every marketer’s dream!) because they used storytelling well.

They released a video with beautiful cinematographic scenes of Australia to the soundtrack of Peter Allen’s ‘I Still Call Australia Home.’ There were plenty of Aussie celebs featured throughout but the scene that got most viewers (including my sister and I!) was the Grandma reuniting with her daughter in the airport, meeting her granddaughter for the first time. Oh, my heart! My sister and I were separated over Covid by 9,000 miles (she was in Edinburgh, Scotland and I was in Perth, Australia) and both of us gave birth to babies during this time. We sent each other the Qantas ad on Whatsapp (followed by plenty of crying emojis) and like so many other people around the world, we were longing for that moment to be reunited at an airport terminal somewhere. Had our bank accounts reflected as such, we would have given Qantas all our dollars right then and there.

That, my friends, is the power of great storytelling highlighting a brand’s value.

Check out my latest blog to read more:

https://www.storytellerstudio.au/blog/the-art-of-storytelling-copywriting

Ahoy there mateys, this is your caption speaking ⛵️👩🏼‍✈️

Let’s talk social media captions.

Having a constant, up to date presence on social media these days is vital for staying connected with your audience. Continuity builds trust and loyalty and offers frequent opportunities to convert your audience into enthusiastic customers. But consistently posting content every single week that doesn’t suck? Around all the other tasks you have to do as a business owner? Gah!

My quick tips for writing social media captions is to do any of the following:

✨Post a personal story.
✨Share some helpful tips, tricks or hacks.
✨Ask questions that engage your followers. It could be on a current topic, feedback on something you’re offering or simply getting to know them.
✨Post a call-to-action (but don’t do this every post).
✨Be your most authentic self, don’t censor what you write to be more “appealing” or to not rock the boat, etc. Just be you. Your people will connect.
✨Use the right hashtags - there are so many handy tools out there to help you with this.
✨Record a video/voice note of you talking first if writing isn’t your thing. Then transcribe your voice to text (again, there are programs/apps that can help you with this).
✨Have a notes folder on your phone or laptop to record inspiration and ideas whenever they pop up.

Sometimes you just wanna outsource the stuff that feels too tricky! If you need help coming up with captions for your posts, I can take the hassle out of writing brilliant captions underneath your posts.

You simply provide the content and I’ll provide the written gold. 

You can also upgrade to one of my social media posts & captions packages instead, I’ll share more details of this next week! (In the meantime, you can head to my website for more info).

Happy captioning ✨

A little note on connecting with fellow biz owners on Instagram 📝📇

Many years ago I used to work for a women’s only gym. (I loved this job and had amazing co-workers and a wonderful manager). My role was not sales but one day they were short on staff and sent me out to a shopping mall to be an interrupting, unsolicited, attention grabby sales person waving down folks just going about their day. We had to ram sales pitches down their throats about joining the gym (all the big boss wanted was conversions and didn’t care how you got them). There was a time limit to do it, it was very wham-bam-thank-you-ma’am and no pillow talk before or after 😧

My little introvert heart died. I hated every minute. It was awful. It went against everything I believed in about big hearted business. I don’t care about metrics and targets if there is zero concern for the people you’re working with & understanding consumer behaviour. I also felt deep second hand cringe at what I had to do and when people literally crossed to the other side of the mall to avoid me? The worst 😂 (it’s me 🙋🏼‍♀️I’m those people 😂) It wasn’t a lack of confidence, it

just

wasn’t

me.

Some sales tactics don’t work 🙅🏼‍♀️ despite what the big, marketing bro dudes tell you.

(And also? You do you boo)

Swipe for some more thoughts on sneaky sales tactics and connecting with other biz owners 👀👉🏻