Owl and Bear Creative

If ever you've wanted a sneak peak behind my design process, now's your chance!

From mood board to template design & seeing the templates actually being used 'for real life', this is a look behind the creation curtain on one of my recent projects (& I'm still utterly obsessed with the results).

These template designs aren't cookie cutter off-the-shelf Canva vibes.

Every single design was built with strategy & intention to showcase my client's brand story, so every single post she creates for her business feels magnetic & instantly recognisable.

And this is why her templates are working for her (receipt on the 2nd last slide):
🖤 she's posting consistent, on-brand content which builds recognition
🖤 the strategy behind every single design builds connection with her audience
🖤 each design builds confidence, both from her audience AND in her own ability to nail her content.

👉 If you want to stop wasting precious time on generic Canva fluff & instead have your own custom designed bank of Instagram templates that capture your brand story & make creating your content simple, quick & cohesive, your next step is The Social Suite...

DM or comment 'SOCIAL SUITE' & I'll send you the details.

This is where every single one of my client projects start - with a strong, cohesive mood-board 🌿

These 3 mood-board concepts are for a women's wellness & spa retreat in Bali 🌴

Each one brings a different energy, feel & direction for their overall brand & the direction I would take designing their social media templates:

💚 calming, grounded greens & stone
🩵 fluid, cooling shades of rich teal
🖤 soothing, deep neutrals for an earthy feel

I'd love to know which you connect with most?

📢 The mood boards I create for my clients aren't just pretty to look at. There's actually a tonne of strategy & intention behind each one, because they set the tone for the entire project overall.

From colour palette to imagery, textures & the overall vibe we want to showcase for your brand & business, I'll design my client's mood boards before I design a single template.

If your visuals & graphics are feeling off when you're creating your social media graphics & content, it could be because you haven't got a cohesive vision for your brand yet.

Let's fix that & get everything working in harmony together, so you're not spending hours chasing your tail creating graphics that don't align with the business you're building.

DM or comment SOCIAL SUITE & I'll send you the details of how we can work together.

Honestly I feel like the more AI gets pushed, the more I just want to slow down & create from my heart.

How do you feel about the AI era?

I don't know about you, but if I'm squinting to read something as I'm scrolling, I generally don't bother 👀🔍

When you're spending so much time creating your content, at least make it readable!

Listen, I'm an aesthetic girlie at heart & love a fancy design as much as the next person. But if you want someone to actually read your post, you need to give them a reason to stop scrolling 🛑

If you use Canva to create your content, keep reading for my favourite tip to check text sizes are readable, you're going to love it!

Does that mean make all your text gigantic & fill up every slide? NO! (But I'll get into that on another post 😉)

If you want me to cast my designer eye over your feed & give you a couple of freebie tips on your text, drop a 🖤 in the comments 👇

And for more Canva & design tips that'll have you creating big impact content without losing your mind, drop me a follow!