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Most people assume their blonde is turning brassy because their colour is fading.

In reality, brassiness is often caused by what your hair is exposed to between appointments. Hard water, UV exposure, chlorine, heat styling and product build-up can all alter the way your colour looks over time.

This is why two people can leave the salon with the same blonde and have completely different results six weeks later.

Before reaching for another toner or purple shampoo, it’s worth understanding what’s actually causing the warmth.

Colour doesn’t just fade. It lives through your water, your products, your styling routine and your environment.

There’s a difference between getting your hair done and being taken care of.