Inkling Success Agency

Branding vs Marketing — do you know the difference?

They’re not the same. But they do work best together.

We’ve broken it down (and included the benefits of each) so you can make braver, bolder decisions for your brand.

👀 Curious? Take a look.

Striking at the heart of how people perceive competitive landscapes delivers bottom-line payoffs big enough to make even the driest CFO smile. By being brave enough to not only speak the truth, but understand consumer truths, Swan Taxis added power and punch to marketing spends trading pretty pictures and hollow words for behaviour changing advertising appeals with meaning.

Mounting an offensive on a competitor pricing position, the campaign nudges customers into remembering what Value and Fair Pricing looks like. Backed with Swan Taxis’ refreshed brand promise (In Safe Hands) the campaign tools up Al Ries & Jack Trout “Marketing Warfare” strategies.

We applaud Swan Taxis for having the foresight, courage and bravery as we turned a perceptual insight into a market reframing strategy.