Croff Bakehouse

What people see:
✨ new bakery
✨ pretty pastries
✨ shiny new kitchen

What they DON’T see:
😭 forklifts running out of gas
😭 wrong measurements
😭 power trips delaying production
😭 dry stock collapsing everywhere
😭 absolute chaos during move day

So yes… moving a commercial bakery is just as stressful as it sounds 🫠

But after all the problems, sleepless nights and chaos…

seeing our pastries finally bake in the new ovens made everything worth it 🤍

And we’re FINALLY ready for you guys 👀

Our soft opening starts THIS WEEKEND at our new West Leederville location 😭

We seriously cannot wait to show you what we’ve been working on.

“Part 2 — how to prevent fraud on Square (SAVE THIS)

After multiple chargebacks, this is what we changed:

Step 1: Turn on Risk Manager
Square Dashboard → Payments & Invoices → Risk Manager → Get Started → Enrol your location

IMPORTANT: Square DEFAULT settings are NOT enough — set your own rules

Rule 1: 3D Secure (3DS) for all transactions
– Set condition: payment amount > $1
– This forces every order to go through bank authentication (code sent to customer’s phone)
– Most stolen cards fail here

Rule 2: Block mismatched details
– Decline payments if CVV is incorrect
– Decline if billing postcode / address doesn’t match
– Fraudsters usually don’t have full cardholder info

⚠️ This may slightly reduce checkout conversion
BUT protects you from losing both product and money

Since doing this — our chargebacks dropped significantly

Comment below👇 if you know of any other tips!

Business owners — this is happening more than you think.

Online orders → picked up → then disputed.

We thought it was customers scamming…
it’s actually stolen cards.

Using Square made it worse because we didn’t catch it early.

I’ll share how we’re preventing this next.

fyp

Part 3 of Croff 3.0!!

The number of people walking past our new place and asking which bakery we are from. And genuinely never knew of us before. This makes me soo nervous. What if no one comes!! My dream is a bakery with a kitchen. Serving up the best baked goods, unique brunch menu and serving up the best coffee. Whatever happens, this is going to be my dream come true. 🥹

Our riskiest $2million bakery investment ever made. This is the beginning to Croff 3.0