Bluamniot

There’s a popular saying in Italian: “Chi nasce tondo non può morire quadrato” meaning in English “who is born round can’t die square”.

According to this, people can’t change. What's done is done. ❌❌

Well no!!! Change is progress, everything needs change to evolve. And it doesn’t have to be perfect, as long as it keeps evolving. 🌱🌳

Shapes give a false sense of ‘security’. Yes, you feel organised, yes you’re fitting in, but what if at a point it doesn’t work for you anymore? 😯😯

Embrace change even when not all is clear, transformation takes time!

Over the past two months so many creatives reached out via email. They all had one common need.

We listened.

This is why my team and I have been working hard behind the scenes to make some BIG changes, soon to be revealed.

We metaphorically tore down our office walls to create a free flow space with no shapes!

Tweaks along the way are normal and totally fine! They’re often necessary and empowering.

Just keep your soul feeling and your mind doing. 💙

🌱 If you had to make one change in your business or life, what would that be right now? Share it below! 👇

A common conversation that I have with my clients is:

“I spent a lot of money on my website. I wrote my content, there’s me in it and how I’d talk to my customers. It’s perfectly on brand but…no enquiries or conversions.”

Oh yeah, I hear you! And I’ve been there too! You can have a pretty website and super writing skills, BUT there’s no content success without research.

And deep research takes a looong time, even over a month!

The thing is: your website needs to show up online through top ranked words, otherwise it’s useless.

When you’re uncertain, the real research starts from a sneak peek:

🔍 Check out the top 10 competitors that do what you do.

🔍 Look at their websites

🔍 Analyse their most important titles (H1); their pages’ headings (H2); what pain points they solve and how.

Whilst you’re studying them, you’ll see patterns and words that repeat.

Once you found the main keywords you can use free tools like answerthepublic.com to overview the most popular questions that people ask on Google when they search for your product or service.

Finally, to optimize all your hard work, go to places online where your audience hangs out.

I promise, there’s a light at the end of the tunnel. 🌈🌞

But if you feel understandably overwhelmed, don’t be shy to DM me.

My team and I are here to take the load! 💙

💫“She” is with you every day, everywhere you go.💫

What?! Who on earth is AIDA?

Every single time that you tap on your keyboard, put your pen on paper, record a podcast or shoot a video to let people know what you do, what service or product you sell here’s what happens:

💥 you’re consciously or subconsciously applying the AIDA formula.

💥 It’s a good old marketing model to attract leads and, step by step, funnel them into the purchasing process.

It stands for:

👀Awareness: how you create affiliation with your product or service. What is your outreach strategy?

👀 Interest: how you raise interest towards your product or service. Can you back up your reputation in the industry? Which platforms do you use for that?

👀Desire: how you turn the appreciation for your product or service into a need. How do you engage to emotionally connect to your niche?

👀Action: the well-known Call to Action before the purchase. Think of a newsletter subscription, a phone call, a live chat, online download and more.

Do you get fuzzy on your AIDA strategy at times?

No stress, I’ve got your back! DM me to book a free clarity chat 🙌

I have an obsession. 🙊
I like to call it a technique!

I shape most of the ideas that come to my mind…into story characters!

This is how it works:

🔹 As soon as I have a spark, I take notes: I sketch a drawing, give a name, a voice and a role. Otherwise, I record on my phone the same process.
🔹 I then imagine a place where the idea develops through a narrative.

Best chances for ideas to strike (let your mind talk to you):

🔸 Shower time (common for all of us)
🔸 Baby nappy change (mums can relate!)
🔸 Beach walks (water = new life)

Why it helps:

◼ Scientifically our brains give meanings to reality by looking for a story’s content.

◼ Characters in stories provide us with a mental order, let’s say a cognitive map! They allow us to better organise information.

◼ When we use our imagination we participate more, we see things from different angles, understand what might work or not and make quicker decisions.

The storytelling strategy is used in teaching, psychology, coaching AND marketing!

Try to “think characters” when you set your daily business goals or master problem solving.

Your PEOPLE – PLACE – PLOT and PURPOSE could become clearer!

👉 Follow for more tips on storytelling!

Drawing © Bluamniot “Kangaroo” – Pencil on Fabriano paper 90 gr.

🎊 FOOD BUSINESS OWNERS, THIS OFFER IS FOR YOU! 🎊

✅ Restaurants, cafés, bars, hotel managers.
✅ Chefs and cooks with personal brands.

We’re very excited to share the first of 4 packages for a fun food photography sesh with Nicolas!

Offer N.1 “Favourite Bites” includes:

🔆 2 hours photo session at your restaurant, café, bar, hotel, home, bakery, shop.

🔆 Photo shoot of your favourite selected menu items, your hero dishes and\or recipes.

🔆 Set up and pack.

🔆 25 edited photos (or more upon request).

We can't wait to meet you!

For details about prices and different options please DM us (link in bio)