Sentius

At Sentius, building a people-first culture means creating policies that genuinely support our team.

We’re proud to introduce our new Menstruation & Menopause Policy, developed by our DEI Committee as part of our commitment to fostering a workplace built on care, respect and inclusion.

Experiences of menstruation and menopause vary widely. For some, symptoms are minimal. For others, they can significantly impact day-to-day wellbeing and the ability to work. Despite this, workplace support in many industries is still limited.

Our new policy recognises these realities and allows people experiencing symptoms to:
• Take leave when they are unable to work
• Access flexible work arrangements when symptoms arise
• Receive support managing symptoms while at work

By introducing this policy, we’re taking a step toward reducing stigma and ensuring people feel safe and supported in the workplace. We're proud of this initiative and hope to see more organisations across our industry take similar steps toward creating more inclusive workplaces.

This International Women’s Day, we’re celebrating the incredible women who help shape Sentius every day.

Behind the strategy, creativity and commitment that drives our work is a team of talented women making a real impact across the business.

Equity isn’t just a topic we discuss once a year, it’s something we build into the way Sentius operates, as a culture of care and respect.

That means creating an environment where women have the opportunity, flexibility and support to grow their careers and do their best work. From progressive workplace policies to a culture built on respect and inclusion, we’re committed to making equity part of how we work every day.

We’re excited to welcome Omkar Gurjar as Sentius’ new Head of Organic Search!

With 18 years of global agency experience, Omkar has led and built high-performing SEO capabilities for brands at scale, from establishing SEO functions from the ground up to shaping enterprise-level organic strategy across markets.

He brings deep technical expertise, strategic clarity, and a strong product mindset to the role.

From day one, Omkar will immerse himself in our SEO and GSO models, with a mandate to evolve our organic offering to be industry-leading — driving strategic impact for clients and strengthening our thought leadership in the space.

Welcome to the team, Omkar 👏

As Mark Fraser says, "If your brand isn’t recognised as a trusted source by AI systems, you don’t exist in the answer. GSO changes that."

Thanks to Bandt for featuring Sentius and our launch of the Generative + Search Optimisation (GSO) model: our response to discovery shifting toward AI-driven platforms and conversational search.

🔗 Read it here: https://bit.ly/49TbZIz