That Assistant Co.

Your support should be as intentional as the way you run your business.

You can’t fit a woman’s life into a neat little package and that’s exactly why my support is never one-size-fits-all.

Maybe you’re a mum, juggling school runs, meetings, and a brain that never seems to switch off.
Maybe you’re scaling fast, leading clients, managing a team, and carrying more responsibility than anyone sees. Maybe you’re both, a woman with a big vision and a full life, trying to hold it all without losing yourself in the process.
Your season is different. Your capacity changes. Your priorities shift.

Your business moves through waves of growth, stabilising, rebuilding, expanding.
And you need support that meets you where you are... not where a template expects you to be.

That’s why every proposal and retainer I create is customised and tailored to what you actually need, so you get the right level of help, the right structure, and the right partnership to support your next season of growth.

Not to add more to your plate but to understand what’s actually draining you, what’s slipping through the cracks, and what would genuinely make your days feel lighter.

My role is to understand your world, the mental load, the pressure points, the way you work, the things you avoid, the things you’re carrying and design support around the woman you are right now... and where you’re going.

This isn’t hourly work. This is partnership.
And it shifts with you, your season, your capacity, and your life.

You know those afternoons where you technically finish work at 4pm…but your brain just keeps going?

It starts small. You’re chopping veggies for dinner and suddenly you’re thinking: “Did I reply to that email? Did I confirm that Zoom link? Did that client see my update?”

Then later, the kids are telling you about their day and you realise you didn’t actually hear half of it, because your brain is running through tomorrow already

Then bedtime comes. The house is quiet, the lights are low…
and your mind decides to clock in again:

🧾 Don’t forget that invoice
📂 Did I upload those files?
📧 Inbox is a mess, fix it tomorrow
💻 Need to update the team
📋 I hope that client isn’t waiting on me
🥪 Lunch order day tomorrow
✈️ Still haven’t booked those travel dates
😩 I’m behind… I’m always behind

You closed the laptop.
But your brain didn’t switch off because the loops are still open.

And this isn’t a “time management” thing. This is mental load.

Your body might be “done for the day,” but your brain is still trying to hold all the details, reminders, tasks, and follow-ups…because no one else is.

And when you are the one holding everything, your brain literally can’t rest. It’s convinced something will slip the second you take a breath.

This is the part women don’t talk about:
how your business can look successful on the outside
and still feel heavy, loud, and nonstop in your mind.

How you can finish work at 4pm and still feel like you’ve worked a full second shift in your head.

The truth is, real rest doesn’t come from “logging off.”
It comes from not being the only person responsible for remembering, managing, and doing every single thing.

When clients bring me in, the first thing they say isn’t:
“I’m so productive now.”
Its
“My brain finally feels quiet.”

Because when someone is by your side actually keeping track… catching the details… preparing tomorrow…
and holding the backend with you

Your mind finally relaxes.

If you’re closing your laptop at 4pm
but your brain is still working at midnight, you don’t need to try harder. You just need support that lifts the load you’ve been carrying alone. And you don’t have to do it all by yourself. Lets chat🖤

Matcha girlies… gather round for a second.

I keep trying to join the iced-matcha-mama era
and honestly? I want to love it.
I really do 🤣

But this mama cannot seem to taste whatever magical, life-changing experience you’re all having.
I’ve tried it iced, hot, sweetened, unsweetened…
and the only thing I genuinely adore?
The colour.
It’s peaceful. It’s cute.
It looks like it has its life together.

If you’re wondering why I’m suddenly so invested in matcha culture…well, my seventeen-year-old.

She LOVES it. Obsessed. Devoted.
And as any mum of a teenager knows when they’re into something, you find yourself getting curious too.

Quick story (if your interested, I don’t care cuz I’m telling it anyway)
So here I am… waiting in a 30-minute line for this mystical green drink, with a queue that honestly looked like it stretched a whole kilometre behind us…

And THEN the weekly drive-thru moments:
“Hi, can I please have the venti iced matcha latte with whipped cream?”
Starbucks.
THE WHIPPED CREAM.
Honestly… that’s the part I’m interested in.

And I’m thinking:

What am I missing here?
Is this the drink that finally transforms me into a calm, glowing, soft-life goddess?
Because if so, sign me up.

I swear, I feel like I can almost do the matcha thing. Like… really. C’mon… how hard can it be? I see you all making them, having the fancy different brushes, bowls, sifters and creating these aesthetic green drinks.

Matcha girlies, tell me:
What exactly am I meant to be tasting here? Tips, places for best matcha (Melb pref 😉)
Because right now, I’m only tasting vibes and the colour is doing all the heavy lifting.

I mean I still absolutely love my extra hot latte ☕️, but really, Genuinely curious.

And no this isn’t me in this pic. It belongs to Pinterest as inspiration pic, but when I get into my “matcha era” I’ll recreate it 🤣

Last week, I celebrated 40.

And being honest… it still feels a little surreal.
It’s a mix of, “how am I already here?”
and
“maybe life really does begin at 40.” So they tell me.

But as I sit with it today, I feel nothing but gratitude.

The last year and a half has changed me in ways I never expected.

I’m reflective…
realising the shifts I’ve walked through,
and the ones I’m still gently walking through.
Each season has shaped me and continues to.

I’ve learnt more about myself, my boundaries, and my capacity than I thought possible.
I’ve learnt what truly matters and who truly matters.

My faith has deepened in the most beautiful way.
I hold fast to knowing that everything I get to do,
everything I get to create and the incredible people I get to share this life with
it’s all because of Him.
This life is a blessing.
And I carry that knowing with me every single day.

I’ve crossed paths with so many amazing women along the way, women who’ve impacted me, stretched me,
and helped me see parts of myself I couldn’t see before.
I’m endlessly grateful for them.

My circles look different now.
I’m surrounded by strong, inspiring women who lift me higher, and I’ve been lucky enough to form beautiful new friendships along the way.

And then there’s my heart
my husband and my beautiful children.
You are my biggest “why.”
The reason I do what I do.
The purest joy, the deepest purpose,
and the reminder, always,
of what truly matters most.

I’ve learnt this along the way.
You’re allowed to want more for yourself.
More for your life, your family, your business.
You’re allowed to create it - unapologetically.

40 feels expansive.
It feels like possibility.
And I can’t wait to see what’s ahead
for me,
for my family,
and for the incredible women I get to walk alongside.

Cresta x

“I’m fine. I’ve got it.”
That’s what you tell yourself, right?

You reschedule Pilates, again.
Reply to Slack during school drop-off.
Lie awake at night remembering that DM you forgot to answer.

And even when your bandwidth is gone,
you’re still the one catching the falling pieces.

Because you always are.
Because you always do.

But underneath it all, there’s a quieter thought, voice that you keep hearing…
“I can’t keep holding it like this.”

I get it, because I’ve lived it.

I built this business while raising three kids,
working part-time, juggling the side biz, the family,
and everything else in between.
I wore “doing it all” like a badge for far too long.
Until I realised… The more I carried, the less present I became.

And presence - real, grounded, intentional presence it doesn’t come from better productivity.
It comes from better support.

Everything shifted the moment I let someone in.
When I stopped saying yes out of obligation.
When I built the kind of support that matched the weight I was carrying.

Now?

I can say no without guilt.
And when that doesn’t come easily,
I notice it - instead of pushing through it.
I can go to Pilates and don’t check my inbox in the carpark.
I leave my laptop closed during school excursions
not because everything’s done, but because everything’s held.

That’s what I want for you.

Because when you’re no longer the only one holding it all?
You stop bracing.
You start breathing.
And you finally feel like yourself again.

But you also get to be present.
Not just productive.
Not just performing.
Present.
In your body. In your days. In your life.
For you. For your family. For the moments that actually matter.

Because your presence isn’t just a nice-to-have
It’s one of the most powerful things you bring to the table.

DM me if you’re ready to stop holding it all alone. 🌸✨

Cresta x

Why hiring a Business VA isn’t enough for women like us anymore.

Because this isn’t just about admin.

This is about the woman still up at 11pm syncing calendars, replying to school emails, reworking client onboarding, and trying to remember if she paid the damn rego.

It’s about the woman who’s holding it all together—whether that’s a business, a household, a team, or her own sanity—and being told to “just delegate better” as if that’s enough

Here’s the truth:
Task-based support doesn’t change your life.
And if the support you’re getting doesn’t hold space for the life you’re building alongside the business you’re scaling—it’s not enough.

You don’t need another VA who only sees what’s inside your inbox.

You need someone who sees you.
Your vision. Your rhythm. Your reality.

That traditional VA support was never designed for female founders carrying everything—business, life, motherhood, identity, growth.

If the support doesn’t hold space for the life you’re building…
…it’s not enough.

I’m not here to preach hustle.
I’m here to help you shift the whole system.
Let’s talk about what real support could look like.

If your to be supported like the CEO and woman you are?
DM “REAL SUPPORT” to learn more🔥