SalesTribe

To all of those poor unfortunate salespeople who are still being forced to interrupt strangers, I'm delighted to share some good news:

It won't be long until your outdated sales leader is no longer your boss. Hoorah! 😊

Seriously, if your boss is still forcing you to 'interrupt strangers' then he/she has failed to realise that the world has changed.

a) Buyers no longer accept unsolicited interruptions - hence the diabolically low connection and email open rates that now exist.

b) We now have access to previoiusly unfathomable amounts of data on buyer tastes & preferences. Intent and sentiment data pervades, so we simply don't have to interrupt strangers EVER AGAIN!

As Robert Cialdini said so aptly in his great book (Pre-Suasion - A Revolutionay Way to Influence & Persuade):

"Buyer's attention is limited, so we have to make people receptive to our message BEFORE they see/hear it. We have to prepare the ground for a request.

What are you doing to frontload attention?

The best part about working at is that we get the privilege of engaging with some of the best & brightest sales leaders on the planet.
 
That is, Leaders who actually acknowledge the urgent need to transform how they 'go-to-market' given the immense change that is now taking place with buyer behaviour.
 
is one such leader, and I'm very grateful for the opportunity to work with Wendy and her team over the coming months to help drive change and upskilling at Compass Education
 
Yesterday was the kick-off to our bespoke sales transformation program, and it's always a pure delight to engage with sales teams who are not only open-minded to change, but eager to learn digital-first and data-led selling strategies to:
 
1) Create ‘visibility’ where your buyers now reside - online.
2) Adapt sales ex*****on to the ‘customer-led’ approach.
3) Enable an integrated sales & marketing playbook that ‘aligns’ with the buyers-journey.
4) Leverage data for a ‘differentiated’ customer engagement.
5) Build a truly delightful sales ‘motion’ that creates 'RAVING FANS'.
 
Thanks to Wendy and John D.. for the opportunity to work with your awesome team. 🙏