ADME

Great to spend time with the team at Kia Australia head office discussing the evolving digital automotive landscape and what strategies are currently driving the strongest ROAS outcomes across dealership networks. 🚗📊

ADME Advertising was invited to share performance insights, best practices and recommendations around always-on digital advertising strategies designed to help dealerships improve enquiry quality, optimise media spend and move inventory more effectively in today’s increasingly competitive market.

A valuable session discussing:
🔍 The role of Meta, Google and inventory-based campaigns in modern automotive retail
📈 Improving attribution and conversion tracking
🎯 Lead quality versus lead volume
🤝🏼 Dealership-level digital strategies that complement OEM activity without cannibalisation

Appreciate the opportunity to collaborate with the Area Sales Managers and broader Kia team. Strong partnerships between OEMs, dealers and agencies continue to be critical in navigating the rapidly changing automotive landscape.