Hairification

Hairification

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THE ‘SKINIFICATION’ OF HAIR CARE IS HERE

In the last few years something in the beauty industry shifted, and shiny packaging and grand claims no longer quite cut it. Skin-savvy consumers wanted to know exactly what ingredients they were paying for, in what percentages, to get what results, and with clinical studies to back it all up, to boot. Despite this, the haircare industry lagged behind. Sul

09/07/2026

The devil washes with Hairification 🫦‼️🫢

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