Acumind - Digital Agency

There is a low bar to entry into the field of digital marketing..

Including and especially SEO. How would you certify something that changes every day?

This is why the myth that SEO is smoke and mirrors prevails. It prevails because bad practitioners did bad, work and the client is left with no other way to explain their lack of results.

Informed SEO professionals have a good understanding of what will bring a site in compliance with ever changing algorithm updates.

They are after all based on math and processes governed by logic.

This is the opposite of voodoo and magic. It is called earned knowledge.

When you pay an SEO pro, you aren’t paying for their time. You are paying for their knowledge and results.
Prices are set accordingly.

❓How do you do a basic keyword research❓

Back in the day, we used keywords to optimise a single page for a few individual keywords.

Today using groups (topics/themes) of related keywords, will not only give users more insightful information, but Google will also prioritise more researched content to serve to satisfy searchers.

𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:
If you wanted to write a post about “how to cook pasta” (which I would love to read btw🤦‍♀️ )
The keywords would look something like this:

❓how to cook pasta in a microwave
❓how to cook pasta sauce
❓how to cook pasta al dente
❓how to cook pasta bake
❓how to cook pasta in a thermomix

𝙒𝙝𝙚𝙧𝙚 𝙙𝙞𝙙 𝙄 𝙜𝙚𝙩 𝙩𝙝𝙖𝙩 𝙞𝙣𝙛𝙤 𝙮𝙤𝙪 𝙖𝙨𝙠?😲

𝙏𝙮𝙥𝙚 𝙞𝙣 “𝙝𝙤𝙬 𝙩𝙤 𝙘𝙤𝙤𝙠 𝙥𝙖𝙨𝙩𝙖”𝙞𝙣𝙩𝙤 𝙜𝙤𝙤𝙜𝙡𝙚 𝙨𝙚𝙖𝙧𝙘𝙝 𝙩𝙝𝙚𝙣 𝙡𝙤𝙤𝙠 𝙖𝙩 𝙩𝙝𝙚 𝙙𝙧𝙤𝙥-𝙙𝙤𝙬𝙣.

This is a basic way to do keyword research, but there are also a lot more variables that go into a keyword strategy to produce quality and natural content for your website.

The most important step is tracking, what is and isn't working. This can be done via Google Analytics & Search Console (which is free to set up)

Have any questions about keyword research?

The social media world is busy, noisy, and overcrowded. It has never been about increasing your page likes or growing a fan base. It has always been about growing your own online, 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 🙌

2021 has risen upon us, and the social media trends are changing just as fast. So where are we now you ask? 🧐

Private behaviours have been on the rise with messaging, and more personalised chatbots.

Although this has not hidden the importance of public social media feeds which still hold first place for brand discovery and 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, the trick is getting these two worlds to merge seamlessly, balancing automation with the human connection that are the building blocks for deeper, longer-lasting 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 .👭