Matrix Marketing

Attention all ache and pain sufferers! Say goodbye to discomfort and hello to a healthier, pain-free life with our expert chiropractic services. Our licensed chiropractors use the latest techniques to alleviate your pain and improve your overall well-being. Book your appointment today and experience the difference that chiropractic care can make!

“Expertise, authoritativeness and trustworthiness are the three most important aspects of a website that Google uses to evaluate its quality.”

~Searchmetrics

Perhaps the most important digital marketing advice for chiropractors we can give you in 2022 is to focus on E.A.T.
(Expertise, Authoritativeness, and Trustworthiness.)

Website content, particularly in the healthcare field, is under greater scrutiny than ever before. Therefore, it’s vital to establish yourself (and your brand) as a trustworthy, reliable authority in your field.

How do you do this? By contributing content to authoritative websites across the web. Whether it’s an interview in a local paper, a guest post you’ve written on a credible blog, or mention of you in an online article, these things, when on legitimate, reliable websites, tell Google/Facebook that you are an expert and authority in your field. It tells them they can trust you and the brand(s) associated with you, thus helping your rankings.

Ways to improve your EAT:

- Have a patient that’s an “influencer”? See if they’d be willing to feature health tips from you and have them link to your website and tag your practice social profiles.

- Get involved in your community. The more connections you make with other businesses, the more opportunity to get quality backlinks or mentions of your name and practice.

-Contact your Digital Marketing Specialist to discuss ideas for improving your expertise, authoritativeness, and trustworthiness in the eyes of Google/Facebook.