Subtle Digital

Shout out to all the email agencies 👋

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Congrats to Jenny from Happy Dentistry. You crushed it!

Congratulations to Jenny Liu from Happy Dentistry for winning the Start-up/New Business Award 2024!

A massive thank you to Subtle Digital for sponsoring this award.

Good vs bad email marketing.

What’s the difference between a good and bad email marketing agency?

A Good Email Marketing Agency:
✅ Works to understand business KPIs before proposing a strategy
✅ Recommends software that's best for the specific business model
✅ Dedicates time to maintaining the technical sending infrastructure
✅ Creates automation's relative to the customer journey and data
✅ Optimises list growth for conversions

A Bad Email Marketing Agency:
❌ Looks to optimise channel metrics before understanding business KP|s
❌ Chooses software that may not be in the client's best interest
❌ Focuses on sheer volume of sends while ignoring deliverability
❌ Bases automation & messaging templates on "best practices"
❌ Focuses on list growth exclusively for quantity of sends.

Have you experienced the good or bad?

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